• Email Marketing – Statistics and Trends [Infographic]

    an infographic on email marketing statistics and trends

    Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015.  That’s incredible. We have this and other scintillating facts in our infographic, “Email Marketing – Statistics and Trends” Check it out.

    Email Marketing Statistics and Trends

    Infographic by- Invesp landing page optimization

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    The number of worldwide email accounts is projected to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018

    Types of E-mail We Receive

    Email Type Percentage
    Promotional 53.5%
    Transactional 28.3%
    Personal 18.2%


    U.S. companies send an average of 1.47 million emails per month. Out of this number, the percentage of marketing emails (59%) is 18% more than the transactional e-mails (41%)

    46% of email users receive fewer than 5 promotional emails per day

    Percentage Of Promotional E-mails Received Per Day

    Promotional E-mails Received Per Day Percentage
    Less than 5 46%
    6-10 25%
    11-15 9%
    16-20 6%
    More than 20 14%


    Email is 40 times more successful at acquiring new clients than either Facebook or Twitter.

    81% of surveyed US digital shoppers said they were at least somewhat likely to make additional purchases, either online or at a store, as a result of targeted emails

    42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% cite email as the most effective lead generation tactic.

    73% of marketers agree that email marketing is the core to their business.

    72% of online adults in the US send or receive personal emails via their smartphones at least weekly.

    A third of marketers say their subscribers read emails on mobile devices at least 50% of the time.

    59% of marketers plan to increase their email marketing budgets in 2015.

    For 69.7% of US internet users, email is the preferred method of communicating with businesses.

    20% of marketers say that the primary revenue source of businesses is linked directly to email operations.

    70% of email readers open emails from a brand or company in search of a deal, discount, or coupon.

    You are 6 times more likely to get a click-through from an email campaign than you are from a tweet

    E-mail has the highest conversion rate (66%), when compared to social, direct mail and more for purchases made as a result of receiving a marketing message.

    Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.

    Open Rates For Emails With Personalized Subject Lines By Industry

      Industry Open Rate
    Travel 65%
    Multi-channel retailers 37%
    Catalogers 34%
    Business Products and Services 27%
    Media and Entertainment 15%
    Consumer Products and services 6%
    Publishers 1%


    FigPii Heatmaps

    Mobile clicks now account for almost 40% of all email clicks, a 10% Year-on-Year increase.The average revenue per mobile click equaled $0.40. This is more than double the desktop’s average revenue per click, which amounted to $0.19.

    Email marketers using responsive design saw a 40% higher CTO rate versus non-responsive marketing emails.

    Featured Image Source – https://www.flickr.com/photos/epublicist/8585151633

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

View All Posts By Khalid Saleh
Khalid Saleh

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