Email Marketing – Statistics and Trends [Infographic]
Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015. That’s incredible. We have this and other scintillating facts in our infographic, “Email Marketing – Statistics and Trends” Check it out.
Infographic by- Invesp landing page optimization
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The number of worldwide email accounts is projected to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018
Types of E-mail We Receive
Email Type Percentage Promotional 53.5% Transactional 28.3% Personal 18.2%
U.S. companies send an average of 1.47 million emails per month. Out of this number, the percentage of marketing emails (59%) is 18% more than the transactional e-mails (41%)
46% of email users receive fewer than 5 promotional emails per day
Percentage Of Promotional E-mails Received Per Day
Promotional E-mails Received Per Day Percentage Less than 5 46% 6-10 25% 11-15 9% 16-20 6% More than 20 14%
Email is 40 times more successful at acquiring new clients than either Facebook or Twitter.
81% of surveyed US digital shoppers said they were at least somewhat likely to make additional purchases, either online or at a store, as a result of targeted emails
42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% cite email as the most effective lead generation tactic.
73% of marketers agree that email marketing is the core to their business.
72% of online adults in the US send or receive personal emails via their smartphones at least weekly.
A third of marketers say their subscribers read emails on mobile devices at least 50% of the time.
59% of marketers plan to increase their email marketing budgets in 2015.
For 69.7% of US internet users, email is the preferred method of communicating with businesses.
20% of marketers say that the primary revenue source of businesses is linked directly to email operations.
70% of email readers open emails from a brand or company in search of a deal, discount, or coupon.
You are 6 times more likely to get a click-through from an email campaign than you are from a tweet
E-mail has the highest conversion rate (66%), when compared to social, direct mail and more for purchases made as a result of receiving a marketing message.
Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.
Open Rates For Emails With Personalized Subject Lines By Industry
Industry Open Rate Travel 65% Multi-channel retailers 37% Catalogers 34% Business Products and Services 27% Media and Entertainment 15% Consumer Products and services 6% Publishers 1%
Mobile clicks now account for almost 40% of all email clicks, a 10% Year-on-Year increase.The average revenue per mobile click equaled $0.40. This is more than double the desktop’s average revenue per click, which amounted to $0.19.
Email marketers using responsive design saw a 40% higher CTO rate versus non-responsive marketing emails.
Featured Image Source – https://www.flickr.com/photos/epublicist/8585151633
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
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