Email Marketing – Statistics and Trends [Infographic]
Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015. That’s incredible. We have this and other scintillating facts in our infographic, “Email Marketing – Statistics and Trends” Check it out.
Infographic by- Invesp landing page optimization
To Publish this Image on your Blog or Website . Copy this code
The number of worldwide email accounts is projected to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018
Types of E-mail We Receive
Email Type Percentage Promotional 53.5% Transactional 28.3% Personal 18.2%
U.S. companies send an average of 1.47 million emails per month. Out of this number, the percentage of marketing emails (59%) is 18% more than the transactional e-mails (41%)
46% of email users receive fewer than 5 promotional emails per day
Percentage Of Promotional E-mails Received Per Day
Promotional E-mails Received Per Day Percentage Less than 5 46% 6-10 25% 11-15 9% 16-20 6% More than 20 14%
Email is 40 times more successful at acquiring new clients than either Facebook or Twitter.
81% of surveyed US digital shoppers said they were at least somewhat likely to make additional purchases, either online or at a store, as a result of targeted emails
42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% cite email as the most effective lead generation tactic.
73% of marketers agree that email marketing is the core to their business.
72% of online adults in the US send or receive personal emails via their smartphones at least weekly.
A third of marketers say their subscribers read emails on mobile devices at least 50% of the time.
59% of marketers plan to increase their email marketing budgets in 2015.
For 69.7% of US internet users, email is the preferred method of communicating with businesses.
20% of marketers say that the primary revenue source of businesses is linked directly to email operations.
70% of email readers open emails from a brand or company in search of a deal, discount, or coupon.
You are 6 times more likely to get a click-through from an email campaign than you are from a tweet
E-mail has the highest conversion rate (66%), when compared to social, direct mail and more for purchases made as a result of receiving a marketing message.
Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.
Open Rates For Emails With Personalized Subject Lines By Industry
Industry Open Rate Travel 65% Multi-channel retailers 37% Catalogers 34% Business Products and Services 27% Media and Entertainment 15% Consumer Products and services 6% Publishers 1%
Mobile clicks now account for almost 40% of all email clicks, a 10% Year-on-Year increase.The average revenue per mobile click equaled $0.40. This is more than double the desktop’s average revenue per click, which amounted to $0.19.
Email marketers using responsive design saw a 40% higher CTO rate versus non-responsive marketing emails.
Featured Image Source – https://www.flickr.com/photos/epublicist/8585151633
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
Join 25,000+ Marketing Professionals
If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- Stop confusing usability with conversion
- Beware of mind games
- My thoughts on Basecamp new head of marketing position
- The Importance of Sale Follow Ups – Statistics and Trends
- Buy Online Pick Up In Store – Statistics and Trends [Infographic]
- The Importance of Cross Selling and E-commerce Product Recommendations – Statistics and Trends [Infographic]
- Millennial Online Shopping Habits – Statistics and Trends [Infographic]
- The State of Local Digital Ad Spending – Statistics and Trends
- Understand The Magic of ‘Habit’
- Why Welcome Emails Are Important – Statistics and Trends [Infographic]