Email Subject Lines – Statistics and Trends

• Posted in Infographics

Did you know 47% of email recipients open email based on the subject line whereas  69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on E-mail subject lines for latest statistics and trends.

Infographic by- Invesp Conversion Optimization

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<a href=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png”><img src=”https://www.invespcro.com/blog/images/blog-images/email-subject-lines.png” alt=”Email Subject Lines Statistics and Trends” width=”580″></a></p><br /><br /><br /><br /> <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

Open rate by number of words in E-mail subject line

Open rates with recipients name in E-mail subject line

18.7% decrease in open rates when the word “newsletter” is used in subject lines.

Emails with “Free” in the subject line were opened 10% more than those without.

Emails with “fw:” in the subject line were opened 17% less than those without.

Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate.