How Branding Influences Purchase Decisions [Infographic]

• Posted in Infographics

Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online consumers.

Infographic by- Invesp

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<a href=”https://www.invespcro.com/how-branding-influences-purchase-decisions.jpg”><img src=”https://www.invespcro.com/how-branding-influences-purchase-decisions.jpg” alt=”How Branding Influences Purchase Decisions” width=”580″></a></p><br /><br /><br /><br /> <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

38 percent of moms are more likely to buy products from brands that other women ‘Like’ on Facebook.

77% of brand conversations on social media are people looking for advice, information, or help.

Brands that inspire a higher emotional intensity receive 3x as much WOM (word-of-mouth) as less emotionally-connected brands.

Percentage of Brand Loyalty by Category and Gender

Which Brand Attributes matter the most

59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins,

4 in 10 Americans Have Boycotted A Brand In the Past Year Due to Its Irresponsible Behavior

38 percent of people have recommended a brand they “like” or follow on a social network.

84 percent of B2B marketers listed brand awareness as the key content marketing goal for their business.

64% of respondents would open an email simply because they trusted the brand