Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online consumers.
Infographic by- Invesp
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38 percent of moms are more likely to buy products from brands that other women ‘Like’ on Facebook.
77% of brand conversations on social media are people looking for advice, information, or help.
Brands that inspire a higher emotional intensity receive 3x as much WOM (word-of-mouth) as less emotionally-connected brands.
Percentage of Brand Loyalty by Category and Gender
| Category | Men | Women |
| Apparel | 30% | 16% |
| Automobiles | 48% | 40% |
| Financial services and investments | 43% | 34% |
| Home Electronics | 34% | 27% |
| Hotel and Resort | 32% | 21% |
| Household appliances | 25% | 18% |
| Smartphones and tablets | 47% | 43% |
Which Brand Attributes matter the most
| Brand Attribute | %age |
| Trustworthiness | 31% |
| Creativeness | 29% |
| Intelligence | 23% |
| Authenticity | 22% |
| Confidence | 21% |
59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins,
4 in 10 Americans Have Boycotted A Brand In the Past Year Due to Its Irresponsible Behavior
38 percent of people have recommended a brand they “like” or follow on a social network.
84 percent of B2B marketers listed brand awareness as the key content marketing goal for their business.
64% of respondents would open an email simply because they trusted the brand
