• How Branding Influences Purchase Decisions [Infographic]

    the image of a red colored button with the inscription branding. Depicting how branding influences purchase decisions

    Did you know around 59% of shoppers prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like? Check out our infographic “How Branding Influences Purchase Decisions” for latest statistics on how brands are influencing the shopping behavior of online consumers.

    How Branding Influences Purchase Decisions

    Infographic by- Invesp

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    38 percent of moms are more likely to buy products from brands that other women ‘Like’ on Facebook.

    77% of brand conversations on social media are people looking for advice, information, or help.

    Brands that inspire a higher emotional intensity receive 3x as much WOM (word-of-mouth) as less emotionally-connected brands.


    Percentage of Brand Loyalty by Category and Gender

    Category Men Women
    Apparel 30% 16%
    Automobiles 48% 40%
    Financial services and investments 43% 34%
    Home Electronics 34% 27%
    Hotel and Resort 32% 21%
    Household appliances 25% 18%
    Smartphones and tablets 47% 43%


    Which Brand Attributes matter the most

    Brand Attribute %age
    Trustworthiness 31%
    Creativeness 29%
    Intelligence 23%
    Authenticity 22%
    Confidence 21%


    59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins,

    4 in 10 Americans Have Boycotted A Brand In the Past Year Due to Its Irresponsible Behavior

    38 percent of people have recommended a brand they “like” or follow on a social network.

    FigPii Heatmaps

    84 percent of B2B marketers listed brand awareness as the key content marketing goal for their business.

    64% of respondents would open an email simply because they trusted the brand

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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