The Importance Of Mobile Website Optimization [Infographic]

Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
Reading Time: 2 minutes

How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.

Mobile Website Optimization – Statistics and Trends

Infographic by- Invesp

To Publish this Image on your Blog or Website . Copy this code

Mobile Traffic Segmented by Device

Device Traffic %age
Android devices 42%
iPhones 36%
iPads and iPad Minis 18%
BlackBerrys 2%

 

Mobile commerce now accounts for 23% of online sales

Number of purchases made by Smartphone users in the last six months

Number Of mCommerce Purchases %Age Of Smartphone Owners
0 51%
1-3 26%
4-6 11%
7-9 5%
10-15 2%
More than 15 5%

 

Only 35% of businesses have mobile-optimized sites as of now.

Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more.

97% of mobile carts are abandoned due to distraction from unnecessaryelements and multiple screens in mobile shopping carts.

How Businesses Optimize Website For Mobile Devices

 Method %age
Responsive design (client–side) 46%
Mobile-specific development platform 41%
Building in HTML5 33%
Adaptive design (server-side) 22%
Other 2%
None of the above 9%

 

55% of purchase related conversions occur within 1 hour of initial mobile search.

43% of consumers are unlikely to return to a slow-loading mobile site.

40% of consumers are going to turn to a competitor’s site after a bad mobile experience.

73% of mobile search devices trigger additional action and conversion.

Action %age
Research 36%
Visit to retail site 25%
Sharing information 18%
Visit a store 17%
Make a purchase 17%
Call a business 7%

 

Tablet visitors are nearly three times more likely to purchase than smartphone visitors

52% of tablet users say they prefer to shop using their table rather than their PC

72% of tablet owners make purchases from their devices on a weekly basis

Share This Article

Join 25,000+ Marketing Professionals!

Subscribe to Invesp’s blog feed for future articles delivered to receive weekly updates by email.

Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

Discover Similar Topics