How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.
Infographic by- Invesp
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Mobile Traffic Segmented by Device
|iPads and iPad Minis||18%|
Mobile commerce now accounts for 23% of online sales
Number of purchases made by Smartphone users in the last six months
|Number Of mCommerce Purchases||%Age Of Smartphone Owners|
|More than 15||5%|
Only 35% of businesses have mobile-optimized sites as of now.
Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more.
97% of mobile carts are abandoned due to distraction from unnecessaryelements and multiple screens in mobile shopping carts.
How Businesses Optimize Website For Mobile Devices
|Responsive design (client–side)||46%|
|Mobile-specific development platform||41%|
|Building in HTML5||33%|
|Adaptive design (server-side)||22%|
|None of the above||9%|
55% of purchase related conversions occur within 1 hour of initial mobile search.
43% of consumers are unlikely to return to a slow-loading mobile site.
40% of consumers are going to turn to a competitor’s site after a bad mobile experience.
73% of mobile search devices trigger additional action and conversion.
|Visit to retail site||25%|
|Visit a store||17%|
|Make a purchase||17%|
|Call a business||7%|
Tablet visitors are nearly three times more likely to purchase than smartphone visitors
52% of tablet users say they prefer to shop using their table rather than their PC
72% of tablet owners make purchases from their devices on a weekly basis