• The Importance Of Mobile Website Optimization [Infographic]

    How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.

    Mobile Website Optimization – Statistics and Trends

    Infographic by- Invesp

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    Mobile Traffic Segmented by Device

    Device Traffic %age
    Android devices 42%
    iPhones 36%
    iPads and iPad Minis 18%
    BlackBerrys 2%


    Mobile commerce now accounts for 23% of online sales

    Number of purchases made by Smartphone users in the last six months

    Number Of mCommerce Purchases %Age Of Smartphone Owners
    0 51%
    1-3 26%
    4-6 11%
    7-9 5%
    10-15 2%
    More than 15 5%


    Only 35% of businesses have mobile-optimized sites as of now.

    Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more.

    97% of mobile carts are abandoned due to distraction from unnecessaryelements and multiple screens in mobile shopping carts.

    How Businesses Optimize Website For Mobile Devices

     Method %age
    Responsive design (client–side) 46%
    Mobile-specific development platform 41%
    Building in HTML5 33%
    Adaptive design (server-side) 22%
    Other 2%
    None of the above 9%


    55% of purchase related conversions occur within 1 hour of initial mobile search.

    43% of consumers are unlikely to return to a slow-loading mobile site.

    40% of consumers are going to turn to a competitor’s site after a bad mobile experience.

    73% of mobile search devices trigger additional action and conversion.

    Action %age
    Research 36%
    Visit to retail site 25%
    Sharing information 18%
    Visit a store 17%
    Make a purchase 17%
    Call a business 7%


    Tablet visitors are nearly three times more likely to purchase than smartphone visitors

    FigPii Heatmaps

    52% of tablet users say they prefer to shop using their table rather than their PC

    72% of tablet owners make purchases from their devices on a weekly basis

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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