-
The Importance Of Mobile Website Optimization [Infographic]
By Khalid Saleh+- Posted in Conversion Rate Optimization, Infographics
How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.
Infographic by- Invesp
To Publish this Image on your Blog or Website . Copy this code
Mobile Traffic Segmented by Device
Device Traffic %age Android devices 42% iPhones 36% iPads and iPad Minis 18% BlackBerrys 2% Mobile commerce now accounts for 23% of online sales
Number of purchases made by Smartphone users in the last six months
Number Of mCommerce Purchases %Age Of Smartphone Owners 0 51% 1-3 26% 4-6 11% 7-9 5% 10-15 2% More than 15 5% Only 35% of businesses have mobile-optimized sites as of now.
Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more.
97% of mobile carts are abandoned due to distraction from unnecessaryelements and multiple screens in mobile shopping carts.
How Businesses Optimize Website For Mobile Devices
Method %age Responsive design (client–side) 46% Mobile-specific development platform 41% Building in HTML5 33% Adaptive design (server-side) 22% Other 2% None of the above 9% 55% of purchase related conversions occur within 1 hour of initial mobile search.
43% of consumers are unlikely to return to a slow-loading mobile site.
40% of consumers are going to turn to a competitor’s site after a bad mobile experience.
73% of mobile search devices trigger additional action and conversion.
Action %age Research 36% Visit to retail site 25% Sharing information 18% Visit a store 17% Make a purchase 17% Call a business 7% Tablet visitors are nearly three times more likely to purchase than smartphone visitors
52% of tablet users say they prefer to shop using their table rather than their PC
72% of tablet owners make purchases from their devices on a weekly basis
Khalid Saleh
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
View All Posts By Khalid SalehJoin 25,000+ Marketing Professionals
If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:
Comments are closed.