Many companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I presented our webinar on the topic of buyer momentum and scent, which if addressed on a website can produce optimal results and raise conversion rates tremendously. The webinar was centered around a case study of a test we conducted for one of our clients which resulted in a 50% increase in their conversion rates. We delved into the “how” and the “why” our client saw such a significant increase. Download the slides from our webinar: Improving Website Navigation.