• Global In-app Purchase Revenue Statistics and Trends [Infographic]

    Global inapp purchases

    Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends.

    Global In App Purchase Revenues

    Infographic by- Invesp CRO

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    Estimated Global In-App Purchase Revenue Stats (in Millions USD)

      YearAmount (in Million USD)
    20134,591
    20147,856
    201514,001
    201623,771
    201736,887

     

    Just over 5% of app users currently spend money on in-app purchases.

    Percentage Share of Paying Users by Region

      RegionPaying Users Penetration (%age of total App Users)
    Asia5.9%
    North America5.8%
    Europe5.0%
    Latin America2.4%

     

    In-app purchases account for 48.2% of mobile app earnings as compared to 14% from ads-based revenue and 37.8% from paid app downloads.

    Estimated average In-App Purchase per User

    UserAverage In-App Purchase Per User Per App
    iPhone$1.08
    Android$0.43

     

    Monthly In-App Spend per user, per app

     RegionIn- App Spend per user
    Global$0.50
    Asia$0.70
    North America$0.61
    Europe$0.26
    Latin America$0.16

     

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Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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