• Global In-app Purchase Revenue Statistics and Trends [Infographic]

    an infographic on global in-app purchase revenue statistics and trends.

    Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends.

    Global In App Purchase Revenues

    Infographic by- Invesp CRO

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    Estimated Global In-App Purchase Revenue Stats (in Millions USD)

      Year Amount (in Million USD)
    2013 4,591
    2014 7,856
    2015 14,001
    2016 23,771
    2017 36,887


    Just over 5% of app users currently spend money on in-app purchases.

    Percentage Share of Paying Users by Region

      Region Paying Users Penetration (%age of total App Users)
    Asia 5.9%
    North America 5.8%
    Europe 5.0%
    Latin America 2.4%


    In-app purchases account for 48.2% of mobile app earnings as compared to 14% from ads-based revenue and 37.8% from paid app downloads.

    Estimated average In-App Purchase per User

    User Average In-App Purchase Per User Per App
    iPhone $1.08
    Android $0.43


    Monthly In-App Spend per user, per app

     Region In- App Spend per user
    Global $0.50
    Asia $0.70
    North America $0.61
    Europe $0.26
    Latin America $0.16


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Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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