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Did you know that In-app purchases now account for 48.2% of mobile app earnings and global sales from in-app purchases is estimated to be $37 Billion by 2017. Check out our infographic on Global In-App purchases for latest statistics and trends.
Infographic by- Invesp CRO
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Estimated Global In-App Purchase Revenue Stats (in Millions USD)
| Year | Amount (in Million USD) |
| 2013 | 4,591 |
| 2014 | 7,856 |
| 2015 | 14,001 |
| 2016 | 23,771 |
| 2017 | 36,887 |
Just over 5% of app users currently spend money on in-app purchases.
Percentage Share of Paying Users by Region
| Region | Paying Users Penetration (%age of total App Users) |
| Asia | 5.9% |
| North America | 5.8% |
| Europe | 5.0% |
| Latin America | 2.4% |
In-app purchases account for 48.2% of mobile app earnings as compared to 14% from ads-based revenue and 37.8% from paid app downloads.
Estimated average In-App Purchase per User
| User | Average In-App Purchase Per User Per App |
| iPhone | $1.08 |
| Android | $0.43 |
Monthly In-App Spend per user, per app
| Region | In- App Spend per user |
| Global | $0.50 |
| Asia | $0.70 |
| North America | $0.61 |
| Europe | $0.26 |
| Latin America | $0.16 |
