• The Importance of Influencer Marketing – Statistics and Trends

    an infographic on the importance of influencer marketing, statistics and trends.

    Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer marketing to know the importance of Influencer marketing and latest influencer marketing statistics and trends.

    Influencer marketing statistics and trends

    Infographic by- Invesp Conversion Optimization Company

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    ers who used influencer marketing believe the tactic to be effective

    48% of marketers in the US plan to ramp up budget for influencer-focused campaigns

    Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing

    Expected change in Influencer marketing budget

    %age in Marketing Budget %age of respondents
    Increase 48%
    Stay the same 23%
    Not sure 25%


    Aspects of influencer marketing that US marketers would like to see it improved

    Influencer Marketing Aspects %age of respondents
    Measuring ROI 80%
    Tracking Influence 66%
    Influencer Discovery 60%
    Reporting back 55%
    Vetting Influencers 55%
    Managing lists of Influencers 46%
    Engaging influencers 41%
    Influencer relationships 26%


    71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.

    Most Effective Influencer Marketing Techniques

    Influencer Marketing Techniques %age of respondents
    Ongoing Ambassadorships 70.6%
    Product Reviews 66.7%
    Brand Mentions 53.9%
    Event coverage 52.9%
    Sponsored content 50.0%
    Affiliate links 10.8%
    Others 14.7%


    Influencer Marketing Goals by Importance

    Influencer Marketing Goals %age
    Improve Brand Advocacy 94%
    Expand Brand Awareness 92%
    Reach New Targeted Audience 88%
    Increase share of voice 86%
    Improve sales of conversion 74%
    Manage reputation 68%
    Drive lead generation 67%
    Accelerate digital transformation 64%
    Improve customer satisfaction 63%
    Improve Employees influence 53%


    Effectiveness of Influencer marketing according to professionals by Objective

    Objective Extremely Effective Effective Somewhat Effective Not Effective
    Raising Awareness 39% 49% 8% 4%
    Increasing Customer Loyalty 24% 41% 27% 8%
    Driving Sales 20% 33% 34% 13%


Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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