• The Importance of Influencer Marketing – Statistics and Trends

    an infographic on the importance of influencer marketing, statistics and trends.

    Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer marketing to know the importance of Influencer marketing and latest influencer marketing statistics and trends.

    Influencer marketing statistics and trends

    Infographic by- Invesp Conversion Optimization Company

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    ers who used influencer marketing believe the tactic to be effective

    48% of marketers in the US plan to ramp up budget for influencer-focused campaigns

    Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing

    Expected change in Influencer marketing budget

    %age in Marketing Budget%age of respondents
    Stay the same23%
    Not sure25%


    Aspects of influencer marketing that US marketers would like to see it improved

    Influencer Marketing Aspects%age of respondents
    Measuring ROI80%
    Tracking Influence66%
    Influencer Discovery60%
    Reporting back55%
    Vetting Influencers55%
    Managing lists of Influencers46%
    Engaging influencers41%
    Influencer relationships26%


    71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.

    Most Effective Influencer Marketing Techniques

    Influencer Marketing Techniques%age of respondents
    Ongoing Ambassadorships70.6%
    Product Reviews66.7%
    Brand Mentions53.9%
    Event coverage52.9%
    Sponsored content50.0%
    Affiliate links10.8%


    Influencer Marketing Goals by Importance

    Influencer Marketing Goals%age
    Improve Brand Advocacy94%
    Expand Brand Awareness92%
    Reach New Targeted Audience88%
    Increase share of voice86%
    Improve sales of conversion74%
    Manage reputation68%
    Drive lead generation67%
    Accelerate digital transformation64%
    Improve customer satisfaction63%
    Improve Employees influence53%


    Effectiveness of Influencer marketing according to professionals by Objective

    ObjectiveExtremely EffectiveEffectiveSomewhat EffectiveNot Effective
    Raising Awareness39%49%8%4%
    Increasing Customer Loyalty24%41%27%8%
    Driving Sales20%33%34%13%


Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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