The Importance of Influencer Marketing – Statistics and Trends
Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer marketing to know the importance of Influencer marketing and latest influencer marketing statistics and trends.
Infographic by- Invesp Conversion Optimization Company
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Infographic by- Invesp Conversion Rate Optimization Companyers who used influencer marketing believe the tactic to be effective
48% of marketers in the US plan to ramp up budget for influencer-focused campaigns
Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing
Expected change in Influencer marketing budget
%age in Marketing Budget %age of respondents Increase 48% Stay the same 23% Not sure 25%
Aspects of influencer marketing that US marketers would like to see it improved
Influencer Marketing Aspects %age of respondents Measuring ROI 80% Tracking Influence 66% Influencer Discovery 60% Reporting back 55% Vetting Influencers 55% Managing lists of Influencers 46% Engaging influencers 41% Influencer relationships 26%
71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.
Most Effective Influencer Marketing Techniques
Influencer Marketing Techniques %age of respondents Ongoing Ambassadorships 70.6% Product Reviews 66.7% Brand Mentions 53.9% Event coverage 52.9% Sponsored content 50.0% Affiliate links 10.8% Others 14.7%
Influencer Marketing Goals by Importance
Influencer Marketing Goals %age Improve Brand Advocacy 94% Expand Brand Awareness 92% Reach New Targeted Audience 88% Increase share of voice 86% Improve sales of conversion 74% Manage reputation 68% Drive lead generation 67% Accelerate digital transformation 64% Improve customer satisfaction 63% Improve Employees influence 53%
Effectiveness of Influencer marketing according to professionals by Objective
Objective Extremely Effective Effective Somewhat Effective Not Effective Raising Awareness 39% 49% 8% 4% Increasing Customer Loyalty 24% 41% 27% 8% Driving Sales 20% 33% 34% 13%
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
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