• The Importance of Influencer Marketing – Statistics and Trends

    influencer marketing statistics and trends

    Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer marketing to know the importance of Influencer marketing and latest influencer marketing statistics and trends.

    Influencer marketing statistics and trends


    Infographic by- Invesp Conversion Optimization Company

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    ers who used influencer marketing believe the tactic to be effective

    48% of marketers in the US plan to ramp up budget for influencer-focused campaigns

    Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing

    Expected change in Influencer marketing budget

    %age in Marketing Budget%age of respondents
    Stay the same23%
    Not sure25%


    Aspects of influencer marketing that US marketers would like to see it improved

    Influencer Marketing Aspects%age of respondents
    Measuring ROI80%
    Tracking Influence66%
    Influencer Discovery60%
    Reporting back55%
    Vetting Influencers55%
    Managing lists of Influencers46%
    Engaging influencers41%
    Influencer relationships26%


    71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.

    Most Effective Influencer Marketing Techniques

    Influencer Marketing Techniques%age of respondents
    Ongoing Ambassadorships70.6%
    Product Reviews66.7%
    Brand Mentions53.9%
    Event coverage52.9%
    Sponsored content50.0%
    Affiliate links10.8%


    Influencer Marketing Goals by Importance

    Influencer Marketing Goals%age
    Improve Brand Advocacy94%
    Expand Brand Awareness92%
    Reach New Targeted Audience88%
    Increase share of voice86%
    Improve sales of conversion74%
    Manage reputation68%
    Drive lead generation67%
    Accelerate digital transformation64%
    Improve customer satisfaction63%
    Improve Employees influence53%


    Effectiveness of Influencer marketing according to professionals by Objective

    ObjectiveExtremely EffectiveEffectiveSomewhat EffectiveNot Effective
    Raising Awareness39%49%8%4%
    Increasing Customer Loyalty24%41%27%8%
    Driving Sales20%33%34%13%


Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

View All Posts By Khalid Saleh
Khalid Saleh

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