• The Importance Of Lead Nurturing – Statistics and Trends

    The importance of lead nurturing

    Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest lead nurturing statistics and trends.

     

    The importance of lead nurturing

    Infographic by- Invespcro.com

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    Nurtured leads make 47% larger purchases than non-nurtured leads

    Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts

    Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads

    Top Goals and objectives of Lead Nurturing Program

    Goals and Objectives%age
    Increase conversion rates84%
    Increase the number of opportunities entering pipeline82%
    Generate more warm, sales ready leads74%
    Improve segmentation of prospects53%
    To boost response to campaign42%
    Lower the cost of qualified leads38%
    Gain a higher acceptance of leads from sales33%
    Deliver a customized experience through website32%

    Top Content Types for Lead Nurturing

    Content Type%age
    E-books71%
    White papers83%
    Thought Leadership41%
    Infographics22%
    Interactive content32%
    Video22%
    On Demand Webinars63%

    Top Challenges of Lead Nurturing Program

    Challenges%age
    Creating relevant content59%
    Targeting by decision stage49%
    Targeting by prospect persona39%
    Nurturing campaign workflows33%
    Personalizing campaigns32%
    Multi-channel integration31%
    Segmenting lead data29%

     

    Most Effective Online Channels for Lead Nurturing Campaign

    Channel%age
    E-mail78%
    Website48%
    Social Media39%
    Blog30%
    Events29%
    Search24%
    Mobile13%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

View All Posts By Khalid Saleh
Khalid Saleh

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