The Importance Of Lead Nurturing – Statistics and Trends

Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest lead nurturing statistics and trends.

 

The importance of lead nurturing

Infographic by- Invespcro.com

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Nurtured leads make 47% larger purchases than non-nurtured leads

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads

Top Goals and objectives of Lead Nurturing Program

Goals and Objectives %age
Increase conversion rates 84%
Increase the number of opportunities entering pipeline 82%
Generate more warm, sales ready leads 74%
Improve segmentation of prospects 53%
To boost response to campaign 42%
Lower the cost of qualified leads 38%
Gain a higher acceptance of leads from sales 33%
Deliver a customized experience through website 32%

Top Content Types for Lead Nurturing

Content Type %age
E-books 71%
White papers 83%
Thought Leadership 41%
Infographics 22%
Interactive content 32%
Video 22%
On Demand Webinars 63%

Top Challenges of Lead Nurturing Program

Challenges %age
Creating relevant content 59%
Targeting by decision stage 49%
Targeting by prospect persona 39%
Nurturing campaign workflows 33%
Personalizing campaigns 32%
Multi-channel integration 31%
Segmenting lead data 29%

 

Most Effective Online Channels for Lead Nurturing Campaign

Channel %age
E-mail 78%
Website 48%
Social Media 39%
Blog 30%
Events 29%
Search 24%
Mobile 13%
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Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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