The marketing automation industry is growing and has become one of the most important trend in digital marketing. According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. Check out our infographic ” The Rise of Marketing Automation” for latest marketing automation statistics and trends.
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Four in five users increased their leads by using marketing automation software and almost as many (77%) saw an increase in conversions.
63% of marketers plan to increase their marketing automation budget this year
74% of respondents said the technology’s ability to save them time was its largest benefit
92% of users said their main goal was to improve their qualified lead pipeline, closely followed by customer retention (81%) and the lead nurturing process (66%)
58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure
27% of companies say they still consider themselves “new” to marketing automation whereas 86% of marketers consider “ease of use” to be the most important factor when evaluating automation tools
Most Important strategic goal of marketing automation strategy
| Strategic Goals | %age |
| Increasing Lead Generation | 61% |
| Lead Nurturing | 57% |
| Sales Revenue | 47% |
| Improving Customer Engagement | 36% |
| Marketing Productivity | 29% |
| Improving Campaign Measurability | 28% |
| Improving Campaign Targeting | 22% |
