Millennial Online Shopping Habits – Statistics and Trends [Infographic]

Lisa Ross

Lisa Ross

Reading Time: 2 minutes

Did you know that millennials now make more than 54% of their purchases online? Also, did you know that millennial spending in the US is estimated to account for 30% of total retail sales by 2020? Check out our infographic “Millennial Online Shopping Habits” for latest millennial online spending habits and trends.

Millennial online shopping – Statistics and Trends

Infographic by- Invesp Conversion Rate and Landing Page Optimization Services

To Publish this Image on your Blog or Website. Copy this code

67% of Millennials prefer to shop online rather than in-store

81.3% of millennials said they shop online at least once a month

45% of millennials admitted they prefer buying online because they can run comparisons on products and prices

Eight out of 10 millennials never buy anything without first reading a review

95.1% of millennials admit to impulse shopping

83% of Millennials are not concerned about security while online shopping

40% of millennials have used voice search before making a purchase online

More than 53% of millennials prefer to seek out details online rather than talk to store staff when they are in a shop

79% of millennials said they had purchased something from within the past month

61% of the millennial find it easier to chat to a retailer via digital communication channels such as text, online chat or messaging applications as opposed to visiting a physical location

The estimated frequency with which US millennial users use coupons when shopping online

Frequency %age
Always 12%
Very Often 21%
Often 19%
Sometimes 32%
Never 16%


Share This Article

Join 25,000+ Marketing Professionals!

Subscribe to Invesp’s blog feed for future articles delivered to receive weekly updates by email.

Lisa Ross

Lisa Ross

Discover Similar Topics