• Mobile Search Engine Advertising – Statistics and Trends [Infographic]

    Mobinle Search Engine Ads

    Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019.  88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing (3%) and Yahoo (1%). Check out our infographic on “Mobile Search Engine Advertising” for latest statistics and trends.

    Mobile search engine advertising

    Infographic by- Invesp Conversion and Landing Page Optimization Company

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    Estimated US Mobile Search Ad Spending

       YearMobile search ad spending (in Billions)
    2014$8.72
    2015$13.62
    2016$18.54
    2017$22.18
    2018$25.11
    2019$28.25

     

    Estimated Mobile Search Spend Share by Device

       Device%age
    Smartphones64%
    Tablets36%

     

    Google drove 95% of all US paid search ad clicks on mobile.

    Estimated Share of Mobile Paid Clicks by Device

    Search EngineSmartphoneTablet
    Google95%84%
    Bing3%13%
    Yahoo1%3%

     

    Estimated Google Mobile Search Ad Revenue

    YearAmount in Billions%age of total ad revenue
    2014$5.9328.7%
    2015$8.5436.6%
    2016$11.4545.7%
    2017$13.7451.5%

     

     

    75% of Google Mobile Search ad revenue came from Apple devices

    Phone based CPCs cost 24% less than desktop and have a 40% higher CTR

     

    88% of clicks on mobile search ads are incremental to organic clicks (Note – “Incremental Clicks” mean Mobile Organic Clicks driven by Mobile Search Ads)

    Incremental Mobile Clicks By Industry

    stop CRO frustrations
      Industry%age
    Automotive86%
    Business & Industrial94%
    Classified & Local97%
    Consumer Packaged Goods86%
    Education & Government94%
    Finance87%
    Healthcare83%
    Media & Entertainment86%
    Retail86%
    Service (all verticals)82%
    Travel85%
    Technology90%

     

     

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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