Mobile Search Engine Advertising – Statistics and Trends [Infographic]

Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019.  88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing (3%) and Yahoo (1%). Check out our infographic on “Mobile Search Engine Advertising” for latest statistics and trends.

Mobile search engine advertising

Infographic by- Invesp Conversion and Landing Page Optimization Company

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Estimated US Mobile Search Ad Spending

   Year Mobile search ad spending (in Billions)
2014 $8.72
2015 $13.62
2016 $18.54
2017 $22.18
2018 $25.11
2019 $28.25

 

Estimated Mobile Search Spend Share by Device

   Device %age
Smartphones 64%
Tablets 36%

 

Google drove 95% of all US paid search ad clicks on mobile.

Estimated Share of Mobile Paid Clicks by Device

Search Engine Smartphone Tablet
Google 95% 84%
Bing 3% 13%
Yahoo 1% 3%

 

Estimated Google Mobile Search Ad Revenue

Year Amount in Billions %age of total ad revenue
2014 $5.93 28.7%
2015 $8.54 36.6%
2016 $11.45 45.7%
2017 $13.74 51.5%

 

 

75% of Google Mobile Search ad revenue came from Apple devices

Phone based CPCs cost 24% less than desktop and have a 40% higher CTR

 

88% of clicks on mobile search ads are incremental to organic clicks (Note – “Incremental Clicks” mean Mobile Organic Clicks driven by Mobile Search Ads)

Incremental Mobile Clicks By Industry

  Industry %age
Automotive 86%
Business & Industrial 94%
Classified & Local 97%
Consumer Packaged Goods 86%
Education & Government 94%
Finance 87%
Healthcare 83%
Media & Entertainment 86%
Retail 86%
Service (all verticals) 82%
Travel 85%
Technology 90%

 

 

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Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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