• Mobile Search Engine Advertising – Statistics and Trends [Infographic]

    an infographic on mobile search engine advertising, statistics and trends.

    Did you know mobile devices now account for 53% of paid-search clicks and estimated US mobile search ad spending and is estimated to reach $28.25 Billion by 2019.  88% of clicks on mobile search ads are incremental to organic clicks. Google drove 95% of all US paid search ad clicks on mobile followed by Bing (3%) and Yahoo (1%). Check out our infographic on “Mobile Search Engine Advertising” for latest statistics and trends.

    Mobile search engine advertising

    Infographic by- Invesp Conversion and Landing Page Optimization Company

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    Estimated US Mobile Search Ad Spending

       Year Mobile search ad spending (in Billions)
    2014 $8.72
    2015 $13.62
    2016 $18.54
    2017 $22.18
    2018 $25.11
    2019 $28.25


    Estimated Mobile Search Spend Share by Device

       Device %age
    Smartphones 64%
    Tablets 36%


    Google drove 95% of all US paid search ad clicks on mobile.

    Estimated Share of Mobile Paid Clicks by Device

    Search Engine Smartphone Tablet
    Google 95% 84%
    Bing 3% 13%
    Yahoo 1% 3%


    Estimated Google Mobile Search Ad Revenue

    Year Amount in Billions %age of total ad revenue
    2014 $5.93 28.7%
    2015 $8.54 36.6%
    2016 $11.45 45.7%
    2017 $13.74 51.5%



    75% of Google Mobile Search ad revenue came from Apple devices

    Phone based CPCs cost 24% less than desktop and have a 40% higher CTR


    88% of clicks on mobile search ads are incremental to organic clicks (Note – “Incremental Clicks” mean Mobile Organic Clicks driven by Mobile Search Ads)

    Incremental Mobile Clicks By Industry

    FigPii Heatmaps
      Industry %age
    Automotive 86%
    Business & Industrial 94%
    Classified & Local 97%
    Consumer Packaged Goods 86%
    Education & Government 94%
    Finance 87%
    Healthcare 83%
    Media & Entertainment 86%
    Retail 86%
    Service (all verticals) 82%
    Travel 85%
    Technology 90%



Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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