Online Shopping Personalization – Statistics and Trends
How can you benefit by personalizing your customer’s online shopping experience? Just put yourself in your customer’s shoes – when you walk into a brick and mortar store, what impresses you the most? For one thing, it’s the way the store engages your interest and prioritizes your needs. That’s exactly what your online customer wants, as well. How do you achieve it? Check out our infographic on “Online Shopping Personalization – Statistics and Trends” for the latest statistics on how online shopping personalization affects shoppers and how it can increase your ROI.
Infographic by- Invesp
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59% of online shoppers believe that it is easier to find more interesting products on personalized online retail stores
56% of online shoppers are more likely to return to a site that recommends products
53% of online shoppers believe that retailers who personalize the shopping experience provide a valuable service
45% of online shoppers are more likely to shop on a site that offers personalized recommendations
57% of online shoppers are OK with providing personal information as long as it is for their benefit
77% of online shoppers would trust businesses more if they explained how they are using personal information
81% of online shoppers agreed that they receive more customized marketing messages than they used to 5 years ago
Personalized display Ads have a 10-times higher CTR when compared to traditional display Ads
What Marketers Think About Online Shopping Personalization
61% of online marketers understand the importance of personalizing online shopping, but about 51% of them are not sure how to implement it
59% of marketers are experiencing good ROI after personalizing their online stores
Importance Of Online Shopping Personalization By Channel
Personalization Channel %age 80% Cross Channel 75% Web Channel 69% Mobile Devices 53% Point of Sale 49% Social Channels 45%
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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The Art and Science of Converting Prospects to Customers
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