• Online Shopping Personalization – Statistics and Trends

    How can you benefit by personalizing your customer’s online shopping experience? Just put yourself in your customer’s shoes – when you walk into a brick and mortar store, what impresses you the most? For one thing, it’s the way the store engages your interest and prioritizes your needs. That’s exactly what your online customer wants, as well. How do you achieve it? Check out our infographic on “Online Shopping Personalization – Statistics and Trends” for the latest statistics on how online shopping personalization affects shoppers and how it can increase your ROI.

    Online Shopping Personalization – Statistics and Trends

    Infographic by- Invesp

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    59% of online shoppers believe that it is easier to find more interesting products on personalized online retail stores

    56% of online shoppers are more likely to return to a site that recommends products

    53% of online shoppers believe that retailers who personalize the shopping experience provide a valuable service

    45% of online shoppers are more likely to shop on a site that offers personalized recommendations

    57% of online shoppers are OK with providing personal information as long as it is for their benefit

    77% of online shoppers would trust businesses more if they explained how they are using personal information

    81% of online shoppers agreed that they receive more customized marketing messages than they used to 5 years ago

    Personalized display Ads have a 10-times higher CTR when compared to traditional display Ads

    What Marketers Think About Online Shopping Personalization

    61% of online marketers understand the importance of personalizing online shopping, but about 51% of them are not sure how to implement it

    59% of marketers are experiencing good ROI after personalizing their online stores

    Importance Of Online Shopping Personalization By Channel

    Personalization Channel  %age
    Email 80%
    Cross Channel 75%
    Web Channel 69%
    Mobile Devices 53%
    Point of Sale 49%
    Social Channels 45%





    FigPii Heatmaps



Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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