Online Shopping Personalization – Statistics and Trends
How can you benefit by personalizing your customer’s online shopping experience? Just put yourself in your customer’s shoes – when you walk into a brick and mortar store, what impresses you the most? For one thing, it’s the way the store engages your interest and prioritizes your needs. That’s exactly what your online customer wants, as well. How do you achieve it? Check out our infographic on “Online Shopping Personalization – Statistics and Trends” for the latest statistics on how online shopping personalization affects shoppers and how it can increase your ROI.
Infographic by- Invesp
To Publish this Image on your Blog or Website . Copy this code
59% of online shoppers believe that it is easier to find more interesting products on personalized online retail stores
56% of online shoppers are more likely to return to a site that recommends products
53% of online shoppers believe that retailers who personalize the shopping experience provide a valuable service
45% of online shoppers are more likely to shop on a site that offers personalized recommendations
57% of online shoppers are OK with providing personal information as long as it is for their benefit
77% of online shoppers would trust businesses more if they explained how they are using personal information
81% of online shoppers agreed that they receive more customized marketing messages than they used to 5 years ago
Personalized display Ads have a 10-times higher CTR when compared to traditional display Ads
What Marketers Think About Online Shopping Personalization
61% of online marketers understand the importance of personalizing online shopping, but about 51% of them are not sure how to implement it
59% of marketers are experiencing good ROI after personalizing their online stores
Importance Of Online Shopping Personalization By Channel
Personalization Channel %age 80% Cross Channel 75% Web Channel 69% Mobile Devices 53% Point of Sale 49% Social Channels 45%
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
Join 25,000+ Marketing Professionals
If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- Value Proposition:What is It, How It Works, And Why You Should Pay Attention to It
- Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?
- The Importance of Same Day Delivery – Statistics and Trends
- A Case Against Personas
- The Importance of Influencer Marketing – Statistics and Trends
- How PURE Can Boost Your Website Conversion Rates To A Whole New Level
- How A Cognitive Walkthrough Can Improve Website Usability and Conversions
- Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?
- Six Steps to Creating The Complete Customer Journey Maps
- Personas Strategy : What you Need to Know and How to Copy it