• The State Of Online Video Advertising – Statistics And Trends

    Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.

    Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.

     

    online video advertising Statistics and Trends

    Infographic by- Invesp conversion optimization

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    74% of all internet traffic in 2017 will be video whereas 52% of marketing professionals worldwide name video as the type of content with the best ROI

    Estimated US Digital Video Ad Spending In 2014-2018 (in Billions)

    YearEstimated Ad Spending
    2014$5.96
    2015$7.77
    2016$9.59
    2017$11.25
    2018$12.82

     

    YouTube Owns Nearly 20% Share of US Digital Video Ads.

    US programmatic video ads will grab 40.0% of digital video ad spending in 2016.

    Estimated US Programmatic Digital Video Ad Spending (2014-2016)

    YearUSD (in Billions)
    2014$0.71
    2015$2.18
    2016$3.84

     

    Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.

    Completion Rate Of Non Skip-able Vs. Skip-able Video Ad

    Video adNon Skip-ableSkip-able
    Less than 15 seconds92%9%
    16-30 seconds94%12%
    More than 30 seconds96%14%

     

    Click Through Rate Of Non Skip-ableVs. Skip-able Video Ad

    Video AdNon Skip-ableSkip-able
    Less than 15 seconds2.2%1.4%
    16-30 seconds2.5%1.8%
    More than 30 seconds1.3%0.8%

     

    75% of advertisers stated that online video ads were equally or more effective than traditional television ads.

    Online video ads have a higher impact in Key Measurement Categories:

    • Message recall (40% online vs. 20% TV)
    • brand recall (50% online vs. 27% TV)
    • ad likeability (28% online vs. 17% TV)

    56% of survey participants are likely to skip online video ads, while 46% said a video ad should be no more than 15 seconds in length

    Optimal Length Of Video Ad

    Length%age
    1-15 seconds46%
    16-30 seconds35%
    31 seconds to 1 minute13%
    More than 1 minute6%

     

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    Top U.S. Online Video Ad Properties Ranked by Percent Reach of U.S. Population (November 2014)

    Video Property% Reach Total Us Population
    AOL Inc54.7%
    Brightroll Platform54.5%
    Liverail54.2%
    SpotXchange53.8%
    Specific Media51.4%
    Q1 Media47.6%
    TubeMogul46.1%
    Tremor Video40.5%
    YuMe37.2%
    Google Sites33.6%

     

     

Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

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Ayat Shukairy

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