The State Of Online Video Advertising – Statistics And Trends
Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube. 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.
Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.
Infographic by- Invesp conversion optimization
To Publish this Image on your Blog or Website . Copy this code
74% of all internet traffic in 2017 will be video whereas 52% of marketing professionals worldwide name video as the type of content with the best ROI
Estimated US Digital Video Ad Spending In 2014-2018 (in Billions)
Year Estimated Ad Spending 2014 $5.96 2015 $7.77 2016 $9.59 2017 $11.25 2018 $12.82
YouTube Owns Nearly 20% Share of US Digital Video Ads.
US programmatic video ads will grab 40.0% of digital video ad spending in 2016.
Estimated US Programmatic Digital Video Ad Spending (2014-2016)
Year USD (in Billions) 2014 $0.71 2015 $2.18 2016 $3.84
Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.
Completion Rate Of Non Skip-able Vs. Skip-able Video Ad
Video ad Non Skip-able Skip-able Less than 15 seconds 92% 9% 16-30 seconds 94% 12% More than 30 seconds 96% 14%
Click Through Rate Of Non Skip-ableVs. Skip-able Video Ad
Video Ad Non Skip-able Skip-able Less than 15 seconds 2.2% 1.4% 16-30 seconds 2.5% 1.8% More than 30 seconds 1.3% 0.8%
75% of advertisers stated that online video ads were equally or more effective than traditional television ads.
Online video ads have a higher impact in Key Measurement Categories:
- Message recall (40% online vs. 20% TV)
- brand recall (50% online vs. 27% TV)
- ad likeability (28% online vs. 17% TV)
56% of survey participants are likely to skip online video ads, while 46% said a video ad should be no more than 15 seconds in length
Optimal Length Of Video Ad
Length %age 1-15 seconds 46% 16-30 seconds 35% 31 seconds to 1 minute 13% More than 1 minute 6%
Top U.S. Online Video Ad Properties Ranked by Percent Reach of U.S. Population (November 2014)
Video Property % Reach Total Us Population AOL Inc 54.7% Brightroll Platform 54.5% Liverail 54.2% SpotXchange 53.8% Specific Media 51.4% Q1 Media 47.6% TubeMogul 46.1% Tremor Video 40.5% YuMe 37.2% Google Sites 33.6%
My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.View All Posts By Ayat Shukairy
Join 25,000+ Marketing Professionals
If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:
Connect with us
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
- How To Write Landing Pages That Convert Cold Traffic
- What does it take to successfully execute a CRO Program?
- Expert Advice on Developing a Hypothesis for Marketing Experimentation
- The Secret Sauce: 6 Traits Of A Great CRO Agency
- How To Align Your Business Goals With Your Conversion Goals
- Landing Page Optimization Tactics For Different Sources of Traffic
- Radical Differentiation: 5 Key Steps to Improving Conversions
- What Causes DTC eCommerce Brands To Fail?
- The Counterintuitive Path to Brag-worthy Product Page Optimization
- The State of Visual Search – Statistics and Trends