• The State Of Online Video Advertising – Statistics And Trends

    Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.

    Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.


    online video advertising Statistics and Trends

    Infographic by- Invesp conversion optimization

    To Publish this Image on your Blog or Website . Copy this code

    74% of all internet traffic in 2017 will be video whereas 52% of marketing professionals worldwide name video as the type of content with the best ROI

    Estimated US Digital Video Ad Spending In 2014-2018 (in Billions)

    YearEstimated Ad Spending


    YouTube Owns Nearly 20% Share of US Digital Video Ads.

    US programmatic video ads will grab 40.0% of digital video ad spending in 2016.

    Estimated US Programmatic Digital Video Ad Spending (2014-2016)

    YearUSD (in Billions)


    Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.

    Completion Rate Of Non Skip-able Vs. Skip-able Video Ad

    Video adNon Skip-ableSkip-able
    Less than 15 seconds92%9%
    16-30 seconds94%12%
    More than 30 seconds96%14%


    Click Through Rate Of Non Skip-ableVs. Skip-able Video Ad

    Video AdNon Skip-ableSkip-able
    Less than 15 seconds2.2%1.4%
    16-30 seconds2.5%1.8%
    More than 30 seconds1.3%0.8%


    75% of advertisers stated that online video ads were equally or more effective than traditional television ads.

    Online video ads have a higher impact in Key Measurement Categories:

    • Message recall (40% online vs. 20% TV)
    • brand recall (50% online vs. 27% TV)
    • ad likeability (28% online vs. 17% TV)

    56% of survey participants are likely to skip online video ads, while 46% said a video ad should be no more than 15 seconds in length

    Optimal Length Of Video Ad

    1-15 seconds46%
    16-30 seconds35%
    31 seconds to 1 minute13%
    More than 1 minute6%


    FigPii Heatmaps

    Top U.S. Online Video Ad Properties Ranked by Percent Reach of U.S. Population (November 2014)

    Video Property% Reach Total Us Population
    AOL Inc54.7%
    Brightroll Platform54.5%
    Specific Media51.4%
    Q1 Media47.6%
    Tremor Video40.5%
    Google Sites33.6%



Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

View All Posts By Ayat Shukairy
Ayat Shukairy

Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email: