• The State Of Online Video Advertising – Statistics And Trends

    By Ayat Shukairy

    Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.

    Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.

     

    online video advertising Statistics and Trends

    Infographic by- Invesp conversion optimization

    To Publish this Image on your Blog or Website . Copy this code

    74% of all internet traffic in 2017 will be video whereas 52% of marketing professionals worldwide name video as the type of content with the best ROI

    Estimated US Digital Video Ad Spending In 2014-2018 (in Billions)

    Year Estimated Ad Spending
    2014 $5.96
    2015 $7.77
    2016 $9.59
    2017 $11.25
    2018 $12.82

     

    YouTube Owns Nearly 20% Share of US Digital Video Ads.

    US programmatic video ads will grab 40.0% of digital video ad spending in 2016.

    Estimated US Programmatic Digital Video Ad Spending (2014-2016)

    Year USD (in Billions)
    2014 $0.71
    2015 $2.18
    2016 $3.84

     

    Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.

    Completion Rate Of Non Skip-able Vs. Skip-able Video Ad

    Video ad Non Skip-able Skip-able
    Less than 15 seconds 92% 9%
    16-30 seconds 94% 12%
    More than 30 seconds 96% 14%

     

    Click Through Rate Of Non Skip-ableVs. Skip-able Video Ad

    Video Ad Non Skip-able Skip-able
    Less than 15 seconds 2.2% 1.4%
    16-30 seconds 2.5% 1.8%
    More than 30 seconds 1.3% 0.8%

     

    75% of advertisers stated that online video ads were equally or more effective than traditional television ads.

    Online video ads have a higher impact in Key Measurement Categories:

    • Message recall (40% online vs. 20% TV)
    • brand recall (50% online vs. 27% TV)
    • ad likeability (28% online vs. 17% TV)

    56% of survey participants are likely to skip online video ads, while 46% said a video ad should be no more than 15 seconds in length

    Optimal Length Of Video Ad

    Length %age
    1-15 seconds 46%
    16-30 seconds 35%
    31 seconds to 1 minute 13%
    More than 1 minute 6%

     

    FigPii Heatmaps

    Top U.S. Online Video Ad Properties Ranked by Percent Reach of U.S. Population (November 2014)

    Video Property % Reach Total Us Population
    AOL Inc 54.7%
    Brightroll Platform 54.5%
    Liverail 54.2%
    SpotXchange 53.8%
    Specific Media 51.4%
    Q1 Media 47.6%
    TubeMogul 46.1%
    Tremor Video 40.5%
    YuMe 37.2%
    Google Sites 33.6%

     

     

    Related Posts:

Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

View All Posts By Ayat Shukairy
Ayat Shukairy

Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:

  • img

    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy