Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube. 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI.
Check out our infographic, ‘The State Of Online Video Advertising – Statistics And Trends’ for an in-depth look at digital ad spends, digital ad channels and their popularity and several other relevant facts.
Infographic by- Invesp conversion optimization
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74% of all internet traffic in 2017 will be video whereas 52% of marketing professionals worldwide name video as the type of content with the best ROI
Estimated US Digital Video Ad Spending In 2014-2018 (in Billions)
|Year||Estimated Ad Spending|
YouTube Owns Nearly 20% Share of US Digital Video Ads.
US programmatic video ads will grab 40.0% of digital video ad spending in 2016.
Estimated US Programmatic Digital Video Ad Spending (2014-2016)
|Year||USD (in Billions)|
Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats.
Completion Rate Of Non Skip-able Vs. Skip-able Video Ad
|Video ad||Non Skip-able||Skip-able|
|Less than 15 seconds||92%||9%|
|More than 30 seconds||96%||14%|
Click Through Rate Of Non Skip-ableVs. Skip-able Video Ad
|Video Ad||Non Skip-able||Skip-able|
|Less than 15 seconds||2.2%||1.4%|
|More than 30 seconds||1.3%||0.8%|
75% of advertisers stated that online video ads were equally or more effective than traditional television ads.
Online video ads have a higher impact in Key Measurement Categories:
- Message recall (40% online vs. 20% TV)
- brand recall (50% online vs. 27% TV)
- ad likeability (28% online vs. 17% TV)
56% of survey participants are likely to skip online video ads, while 46% said a video ad should be no more than 15 seconds in length
Optimal Length Of Video Ad
|31 seconds to 1 minute||13%|
|More than 1 minute||6%|
Top U.S. Online Video Ad Properties Ranked by Percent Reach of U.S. Population (November 2014)
|Video Property||% Reach Total Us Population|