Why Your Sales Copy Gets Ignored and How to Fix It
Reading Time: 2 minutesA member of my Authority Blogger forum asked how to increase the perceived value of her ebooks, and why people did not want to buy. “people will never want to pay for it. This ebook I wrote does not feel like it is worth $39.90 to me or $19.90 or whatever. How could I make […]
Are You Late on Early Adopters?
Reading Time: 3 minutesEarly adoption is a lot of things. Addictive is one of them. Who’s addicted to early adoption, you ask? Both business owners and consumers. You see, the relationship between business owner and early adopter is symbiotic. You need them as much as they need you.
Personas: Can Ecommerce do without them?
Reading Time: 4 minutesNot a single day goes by without some question or comment from clients, potential clients, or subscribers to our RSS on the validity of personas for an ecommerce website. Of course, once we get our clients results, they are certainly on board. But convincing them of the personas role and effectiveness at the ecommerce front […]
Why Removing Email Support Removes Profit Potential
Reading Time: 4 minutesWarning: this is a rant post. I’m starting to wonder if there’s any other kind for me. Today’s topic of choice: the new trend of online businesses removing email support from their websites. You read right.
Five Tips to Keep Marketing Conversations Going
Reading Time: 3 minutesYesterday, I started a discussion about conversational marketing and its relation to conversions. Today, I want to give you a few tips on how to make the most out of your conversational marketing attempts. How do five tips sound? Good? Well, then read on….
Conversational Marketing: Your Conversion Starter
Reading Time: 4 minutesIf you believe that “markets are conversations”, as proposed in the book The Cluetrain Manifesto, and that their true nature relies on the free exchange of ideas, products and reviews, then you should believe that you’re having a one-sided conversation with prospects if you’re not actively engaging with them. This is bad if you’re at […]
Identifying Logic and Emotion in Cross-selling and Up-selling
Reading Time: 3 minutesCross-selling and up-selling on a digital platform is something that has only recently been taken seriously by online business owners. Eight years ago, only about 24% considered up-selling. That’s a criminally tiny percentage, considering the profit potential that cross-selling and up-selling boasted even back then. Reading that particular percentage made me wonder if business owners […]
How to Understand Buyer Motivation Without Telepathy: Start with Keywords
Reading Time: 5 minutesIf only I could read my clients’ minds . . . Do you ever find yourself thinking this? What if it were true? Landing pages and ecommerce sites could be created in a snap. Your copy would feel personalized and genuine. Customers would feel like they know you personally because your site does such an […]
Use Unique Loyalty Programs to Drive Up Sales
Reading Time: 4 minutesMost business owners know what loyalty programs are. Too few actually implement them. Even less use programs that customers aren’t tired of seeing. I have a problem with that. At worst, a customer confronted with a loyalty program that they’ve seen too many times before can feel burdened. It’s almost like you’re requesting them to […]
Emotional Targeting- Smart Marketing or Virtual Sucker Punch?
Reading Time: 3 minutesA few days ago, an acquaintance gave me a link to a public service announcement that had been uploaded to YouTube. The theme of the video was sexual abuse/incest. The contents were shocking and repulsive. It included a father toasting to the union of his daughter and son-in-law while cracking jokes about her physical prowess. […]
