Brands Experimentation in Action: Real-World Examples of Successful A/B Tests
Reading Time: 9 minutesWhat if you could increase your revenue by 26% with a simple change in your website design? That’s what Invesp CRO did for their ecommerce client by testing different home page variations during the holiday season. This is just one example of how brands can use experimentation to optimize their marketing and innovation efforts. In […]
8 QUESTIONS ABOUT INCREASING YOUR WEBSITE CONVERSION RATES FROM QUORA
Reading Time: 11 minutesAlthough Quora existed for few years now, recently I started using it more regularly. Perhaps opening Invesp’s office in Istanbul, Turkey was a major factor there. And yes, I am a big fan! Spending my time between our US and Istanbul offices is an amazing adventure. At the same time, it comes with its own set of […]
AN EXPERT GUIDE TO OPTIMIZE YOUR SAAS STRATEGY
Reading Time: 28 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Finding the right pricing strategy and price points for your SaaS (Software […]
A GUIDE TO CONDUCTING QUALITATIVE USABILITY STUDIES
Reading Time: 26 minutesIf you want to build a multimillion-dollar online business, then you must understand how visitors view your website and how they interact with it. Prior to making changes on your website and before starting any A/B or multivariate test, you need to conduct qualitative and quantitative researches. The data you collect from both types of research help you assess […]
Best Email Subject Lines With High Open Rates
Reading Time: 8 minutesAs a marketer, you are always looking for ways to optimize your email marketing strategy, and crafting effective email subject lines is one of the most crucial aspects of achieving high open rates. Your subject line is the first thing your recipients will see and can make or break their decision to open your email. In this section, […]
Inside The Mind Of Consumers: How Psychographic Segmentation Drives Engagement
Reading Time: 7 minutesEveryone views life through different lenses. This is why a boomer might prefer a more laid-back holiday plan where they don’t have to stress much, but a Gen Z signs up to climb Mt Everest. The fact is, psychographic segmentation is a big part of how we live our lives and interact with the surrounding […]
Google Analytics Metrics That Impact Conversion Rate Optimization
Reading Time: 9 minutesAs you focus on increasing your online conversions, you will have to spend time digging through and analyzing your analytics data. CRO is about looking at different Google Analytics metrics and putting them together to determine which pages to optimize and which hypothesis to pursue. Let’s take a look together at some of the central features […]
Understanding Multivariate Testing in Digital Marketing
Reading Time: 11 minutesAs a digital marketer, you’re likely always on the lookout for new methods and strategies to improve your website’s performance and user experience. One such technique is multivariate testing, a powerful approach that helps you optimize various aspects of your website simultaneously. In this article, we’ll explore the multivariate testing basics, providing an overview of […]
The Difference Between A/B Testing and Multivariate Testing
Reading Time: 6 minutesLet’s say you’re hosting a dinner party and must decide between spaghetti and tacos. A quick vote settles the issue—easy, right? Now, imagine you want to test whether garlic bread or salad pairs better with spaghetti or if salsa or guacamole steals the show with the tacos. Suddenly, your testing and experimenting get a lot […]
Comparing Multivariate & AB Testing Tools
Reading Time: 7 minutesIt is time now to select an AB or multivariate testing platform to start running your tests. There are over thirty different tools available in the marketplace for you to choose from. So, you might ask: The market is full of testing tools that range from simple free tools to sophisticated enterprise split testing software. […]
