• Hate them or Love them: Mobile App Push Notifications Impact – Statistics and Trends

    Mobile App Push Notificaton

    Did you know that sending push notifications can boost app engagement upto 88% whereas 65% of users return to an app within 30 days when push is enabled. Sending  push notifications can increase app retention rates by 3-10x whereas users who opted in to push notifications are retained at nearly 2x the rate compared to users who have not opted for push notifications. Check out our infographic to know about the growing importance of mobile app push notifications, the impact of sending push notifications on app retention and engagement rate and latest statistics and trends.

    The growing importance of mobile app push notification – Statistics and Trends

     

    Infographic by- Invesp Landing page Optimization Company

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    Average Click Rate of Push Notifications  10.3%

    48% of mobile app users made an in-store purchase after receiving a push notification triggered by profile data

    Push notifications boost app engagement by 88% whereas 65% of users return to an app within 30 days when push is enabled

    46% of app users who has opted in to push notifications spent at least 11 apps in sessions per month compared to 25% who did not have push notifications enabled

    Average App User Retention For Push Enabled Users Vs Push Disabled Users

     

    Time FramePush Enabled UsersPush Disabled Users
     Month 143%9%
    Month 223%5%
    Month 316%4%

     

    Sending just one onboarding-related push notification to newly acquired users during the first week after they’ve installed your app can increase retention by 71% over two months

    Estimated number of weekly push notifications that make people stop using the app

    Number of push notifications per week%age of people stop using app
    16.1%
    2-522.3%
    6-1031.1%
    11-2021%
    21 or more19.5%

     

    Mobile app Push notification open rate by Category

    App CategoryAndroidiOS
    B2B & Finance9.8%7.5%
    Education9.2%8.6%
    Food & Beverage10.9%11.3%
    Gaming10.8%7.7%
    Media & Entertainment9.5%8.6%
    Medical, Health & Fitness11.9%14.2%
    Retail & Commerce9.2%8.3%
    Social Media & Messaging17.9%12.5%
    Travel & Transportation27.1%10.4%
    Utility11.7%9.9%

Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

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Ayat Shukairy

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