• The State of SaaS Pricing Strategy– Statistics and Trends

    The State of SaaS pricing Statistics and Trends

    Did you know that 98% of SaaS businesses earned positive results from making core changes to their pricing policy. Choosing the correct pricing strategy is very important for the success of SaaS business.  Check out our infographic “The State of SaaS pricing strategy” for latest SaaS pricing Statistics and trends

    The State of SaaS Pricing – Statistics and Trends


    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    39% of SaaS companies take a value-based approach when deciding pricing whereas 38% of SaaS companies charge based on usage. 50% of SaaS companies charge based on user base pricing

    84% of companies organized packages price low to high whereas 9% organized packages high to low on pricing pages

    54% of companies are offering annual pricing plans whereas only 39% of SaaS Companies have pricing publicly available

    The average SaaS company spends just 6 hours determining their pricing strategy.

    The average number of packages is 3.5

    Average Number of Pricing plans/ packages offered


    Number of Pricing Plans offered%age of SAAS companies
    Pricing Based on Custom  Plan18.5%


    Nearly four-in-five SAAS companies are changing their pricing at least once per year, with most changing pricing multiple times

    Only 31% of companies offer a small discount while 38% provide an occasional discount of 10-25%

    SaaS companies estimate upto 11% increase in profit if they raised prices by only 1%

    65.5% of SAAS companies surveyed offer free trial or demo, 12% have free plan offer and 12.5% offer both free trial/demo and free plan.


    Free Trial Length%age of SaaS companies
    7 Days4%
    10 Days1%
    14 Days18%
    30 Days41%
    45 Days1%
    60 Days2%
    180 Days1%


    Common Design Elements of SAAS Pricing Page


    Design Elements%age of SaaS companies
    Pricing at top section of page79.5%
    Feature Comparison Table37%
    Highlight Most Popular plans25%
    Customer testimonials21.5%
    Client logos15%
    Plan icons12%



Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email: