• How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]

    4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.

    How Social Media Influences Purchase Decisions – Statistics And Trends

    Infographic by- Invesp

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    Social Media Sites Most Likely To Influence Purchases

     Social Media Site %age
    FaceBook 30.8%
    YouTube 27%
    LinkedIn 27%
    Google+ 20%
    Pinterest 12%
    Twitter 8%


    78% of respondents said that corporate social media posts impact their purchases

    Why Consumers Follow Brands On Social Media

     Reasons FaceBook Twitter Pinterest YouTube
    To keep up with activities 52% 57% 35% 41%
    To learn about products and services 56% 47% 56% 61%
    To leverage sweepstakes and promotions 48% 36% 28% 20%
    To provide helpful feedback 32% 27% 22% 23%
    To join brand fan communities 27% 26% 25% 19%
    To make purchases 21% 15% 25% 21%
    To complain about products and services 18% 19% 12% 9%


    Social Media-Related Shopping Stats

    After marking an item as Favorite:

    • 50% of the shopping within a week
    • 80% of the shopping within 3 weeks
     Social Media Site %age
    FaceBook 38%
    Pinterest 29%
    Twitter 22%


    How Social Media Influences Purchase Decisions

    Reasons Pinterest FaceBook Twitter
    Additional product information 43% 25% 26%
    Product discovery 35% 31% 35%
    Purchase location identification 28% 15% 38%
    Purchase reminder 26% 23% 32%
    Product recommendation 26% 19% 32%
    Product sale or purchase alert 19% 37% 32%


    41% of shoppers shop impulsively for an item after seeing it on social media.

    88% of people deliberately searched for the item they purchased or marked it as Favorite

    FigPii Heatmaps

    50% of Pinterest purchasers created a pinboard specifically for a purchase decision

    Major Product Categories For Social-To-Sale Purchases

    Product Category Pinterest Facebook Twitter
    Food & Drink 24% 14% 13%
    Art & Design 21% 5% 9%
    Gardening & Décor 18% 8% 8%
    Fashion & Beauty 17% 22% 18%
    Tech & Electronics 6% 25% 34%
    Other 14% 26% 18%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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One thought on “How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]”

  1. Avatar Markupcloud says:

    Absolutely right social media plays a vital role in businesss development.I had personally seen the difference of social media and organic lead.

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