-
How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]
By Khalid Saleh+- Posted in Infographics, Social Media
4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.
Infographic by- Invesp
To Publish this Image on your Blog or Website . Copy this code
Social Media Sites Most Likely To Influence Purchases
Social Media Site %age FaceBook 30.8% YouTube 27% LinkedIn 27% Google+ 20% Pinterest 12% Twitter 8% 78% of respondents said that corporate social media posts impact their purchases
Why Consumers Follow Brands On Social Media
Reasons FaceBook Twitter Pinterest YouTube To keep up with activities 52% 57% 35% 41% To learn about products and services 56% 47% 56% 61% To leverage sweepstakes and promotions 48% 36% 28% 20% To provide helpful feedback 32% 27% 22% 23% To join brand fan communities 27% 26% 25% 19% To make purchases 21% 15% 25% 21% To complain about products and services 18% 19% 12% 9% Social Media-Related Shopping Stats
After marking an item as Favorite:
- 50% of the shopping within a week
- 80% of the shopping within 3 weeks
Social Media Site %age FaceBook 38% Pinterest 29% Twitter 22% How Social Media Influences Purchase Decisions
Reasons Pinterest FaceBook Twitter Additional product information 43% 25% 26% Product discovery 35% 31% 35% Purchase location identification 28% 15% 38% Purchase reminder 26% 23% 32% Product recommendation 26% 19% 32% Product sale or purchase alert 19% 37% 32% 41% of shoppers shop impulsively for an item after seeing it on social media.
88% of people deliberately searched for the item they purchased or marked it as Favorite
50% of Pinterest purchasers created a pinboard specifically for a purchase decision
Major Product Categories For Social-To-Sale Purchases
Product Category Pinterest Facebook Twitter Food & Drink 24% 14% 13% Art & Design 21% 5% 9% Gardening & Décor 18% 8% 8% Fashion & Beauty 17% 22% 18% Tech & Electronics 6% 25% 34% Other 14% 26% 18%
Khalid Saleh
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
View All Posts By Khalid SalehJoin 25,000+ Marketing Professionals
If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:
One thought on “How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]”
Comments are closed.
Absolutely right social media plays a vital role in businesss development.I had personally seen the difference of social media and organic lead.