The Importance Of Online Customer Reviews [Infographic]
Reading Time: 10 minutesHow important are online customer reviews to shoppers? Very important, as it turns out. The fact is that 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. Let’s say you’re craving sushi and find two restaurants nearby. One has dozens of glowing […]
Conversion Optimization Through Storytelling – Without Really Trying
Reading Time: 5 minutesNo website is optimized that doesn’t relate to its customers. Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal. Relating to Your Customers So conversion optimization comes from making your website or landing page more relative to your […]
Boost Your Ecommerce Conversion Rates with Social Proof
Reading Time: 5 minutesIf you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what. Which booths caught your attention? Chances are you […]
Social Proof & 5 More Best Practices for Ecommerce Product Pages
Reading Time: 5 minutesHere’s how to improve you’re your ecommerce results: make your product pages the main focus of your business online. Your product pages are the final turning point on an online shopper’s journey from initial browsing to paying customer. If you think in terms of sales funnels, your product page is the pinnacle of the cone […]
