The 5 key conversion optimization factors that lead to great success
Reading Time: 6 minutesThe first assumption everyone makes is to believe that increasing traffic to his or her website automatically leads to more sales; even though this is partially true, it is more likely they also suffer from lower conversion rates. You will always have the chance to work on your SEO ranking and on driving traffic to […]
Using AIDA Model To Increase Conversion Rate Of Your Website
Reading Time: 4 minutesOnline marketing should NOT re-invent the wheel. Seems simple enough. The same principals that have been developed for traditional marketing and copywriting should be studied, implemented and on the web. While many companies are attempting to convert more of their visitors into customers, true and meaningful long term relationship is about persuading these visitors to […]
Subscription Page Optimization – 5 Effective Techniques for Optimizing Subscription Pages
Reading Time: 5 minutesSubscription pages are the gateway for many service providers. But instead of propelling visitors to move forward, unfortunately, they are many times characterized as a “bottle-neck.” What stops a visitor in their tracks after being initially hooked by your service? The following are 5 techniques you can use on to get visitors to sign up […]
Three Crucial Elements for Landing Page Copy that Converts
Reading Time: 5 minutesConverting a customer. It’s the goal of everything you do in business. From your website design, to the services and products you offer, everything is aimed at getting more customers to buy. In that way, there is no beginning and no end to conversion optimization throughout your business. While online conversions are part of the […]
5 Ways to Increase Conversion Rates with Social Media
Reading Time: 5 minutesIt’s as old as social media themselves. The debate surrounding social media ROI might just rage on forever. On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment and the revenue it generates. Done. On the other side, mainly populated by social marketers, community managers and influencers, […]
5 Copywriting Tips to Increase Conversion Rates
Reading Time: 5 minutesIt’s time to get down to business. Through one or more of your marketing channels, your customer has entered your sales funnel and arrived on your landing page. It took a lot of “heavy lifting” to get them here and now your challenge is to justify the effort by getting them to convert. If you […]
9 Conversion Framework Insights From Top E-commerce Websites
Reading Time: 7 minutesIf you spend enough time optimizing websites for conversions, you will discover that there is no magic solution for the design of any web page to increase conversion rates. Your design process should start with making assumptions about how visitors will interact with the website in order to determine which design that works best for […]
22 Ways to Promote Your Conversion Optimization Services
Reading Time: 7 minutesIn every conference I speak at, I am usually approached by different individuals who started to offer conversion optimization services but are struggling to get new clients. They are finding difficult to land new business and to sign up new clients. The following are some steps I recommend reading carefully and implementing to help anyone […]
Landing Page Design Review – Best Practices & AB Test Suggestions
Reading Time: 6 minutesSo many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my […]
3 Important Elements Of An Effective Ad Copy And Benefits Of Good Ad Copy
Reading Time: 5 minutesIt’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours. How it’s written affects your ranking in paid search results and cost per clicks. Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly […]
