Selective Attention Psychology – How to Use the Power of Selective Attention Theory for Higher Conversion Rates
Reading Time: 10 minutesIt’s true. Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals. This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit. Related to unintentional […]
Fresh Start Effect – How to Use Fresh Start Psychology for Better Conversion Marketing
Reading Time: 9 minutesEveryone knows the power a fresh start has. It makes us feel confident, even overly capable of achieving whatever goal is in our sights. How many mediocre students do you know from high school who went on to get straight A’s through college? Probably more than you realize. A simple change of scenery and a […]
7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
Reading Time: 9 minutesIn today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
Prospect Theory: How Users Make Decisions
Reading Time: 10 minutesIn 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk” The theory states: “People make decisions based on the potential value of losses and gains rather than the final outcome.”
Behavioral Momentum: Are Visitors in Love with Your Old Site Design?
Reading Time: 13 minutesThe question of website redesign vs. conducting conversion optimization is familiar to companies with a strong online presence. In some instances, a gradual conversion optimization effort is the way to go. Sometimes, a redesign is inevitable. However, there is a dilemma here. Although getting new customers to convert remains to be a challenge, once they […]
What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 20 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates
Reading Time: 5 minutesPsychology is the “secret sauce” of conversion rate optimization. You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users. User psychology tells you what customers actually care about at a primal level. Master this and you […]
