How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]

Reading Time: 2 minutes4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – […]

Activity Levels of Businesses on Social Media [Infographic]

Reading Time: 2 minutesSocial media has become an important part of marketing campaigns for businesses. Business owners are now more aware of how social media can help them grow. Read our infographic to understand: • How businesses use popular social media platforms (Facebook, Twitter and so on) • How much time they spend on these platforms • How […]

6 Great Ways to Turn Customers into Advocates

Reading Time: 3 minutesAs I pointed out a couple weeks ago, many old marketing and sales models, particularly AIDA, are open-ended, meaning that once the sales conversion is complete, the model stops and has no means of putting the customer back into the conversion loop, like turning them into brand and/or product advocates. Creating advocates not only increases […]

Solve the Two Biggest Content Marketing Problems with One Tactic

Reading Time: 3 minutesTake a look below at the graph of Content Marketing Challenges from emarketer.com, but don’t take too long because the first two challenges tell almost the whole story: by far the largest issues facing content marketers are: Finding time for content marketing, and Creating original content That’s the bad news and, as content marketers know, […]