• The State of A/B Testing [Infographic]

    an infographic on the state of A/B testing

    A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

    The state of A/B Testing

    Infographic by- Invesp Conversions

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    A/B testing is the second most popular CRO method after customer journey analysis

    71%of companies are doing two or more tests per month

    Testing areas:

    Website 77% of companies
    Landing page 60% of companies
    Email 59% of companies
    Paid search 58% of companies


    Call-to-action buttons have become the most popular website elements for testing

    But only 44% of companies use split testing software

    58% of companies use A/B testing  for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.

    60% of companies believe that A/B testing is “highly valuable” for conversion optimization.

    63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.

    A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.

    Only 1 out of 8 A/B tests have driven significant change

    FigPii Heatmaps

    Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction

    It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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