The State of A/B Testing [Infographic]
A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.
Infographic by- Invesp Conversions
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A/B testing is the second most popular CRO method after customer journey analysis
71%of companies are doing two or more tests per month
Website 77% of companies Landing page 60% of companies 59% of companies Paid search 58% of companies
Call-to-action buttons have become the most popular website elements for testing
But only 44% of companies use split testing software
58% of companies use A/B testing for conversion rate optimization and 35% of companies plan to use A/B testing for conversion rate optimization.
60% of companies believe that A/B testing is “highly valuable” for conversion optimization.
63% of companies believe that is it not difficult to implement A/B testing while 7% believe that A/B testing is very difficult to implement.
A/B testing is the most used testing for desktop websites, when usability testing is the most popular one for mobile and desktop.
Only 1 out of 8 A/B tests have driven significant change
Running 2-3 website tests per month appears to be the optimal amount for improvement and increased satisfaction
It turns out that A/B testing is the second most popular CRO method after customer journey analysis and 71% of companies are doing two or more tests per month.
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.View All Posts By Khalid Saleh
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