The State Of Video Marketing – Statistics and Trends [Infographic]

Lisa Ross

Lisa Ross

Reading Time: 2 minutes

Videos have become an effective tool for marketing with more than 90% of marketers now consider video marketing as an integral part of their marketing strategy.

80% of online businesses are now using videos as a marketing tool up from 63% last year.

By 2022, videos are estimated to account for 82% of the overall internet traffic.

Our infographic “The State of Video Marketing” covers the latest video marketing statistics and trends and how videos help online shoppers in making purchasing decisions.

The State of Video Marketing – Statistics and Trends

Infographic by- Invesp Landing Page Optimization

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81% of businesses use video as a marketing tool — up from 63% over the last year

6 out of 10 people would rather watch online videos than television

How Videos helping Video Marketers Growing Their Business

Reason %age of Video Marketers
Increase traffic to website 87%
Increase the average time their visitors spend on page 81%
Increase user understanding of their product or service 95%
Generate leads 83%
Increase in Sales 80%
Reduce the number of support calls 43%

90% of consumers claim that video helps them make a purchasing decision

Social media posts with video have 48% more views and get shared 1200% more than text and images combined

71% of people watch more video than they did a year ago

72% of consumers use video to learn about a product instead of reading the text in a user’s manual

52% of marketers say video is the type of content with the best ROI

64% of consumers will make a purchase after watching branded videos on social platforms

Online videos will make up more than 82% of all consumer internet traffic by 2022, 15 times higher than it was in 2017

85% of marketers believe video is a beneficial way to earn attention online whereas 88% of brands are dedicated to spending more on video campaigns in the future

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Lisa Ross

Lisa Ross

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