The State of Visual Search – Statistics and Trends

• Posted in Infographics

Did you know more than 36% of consumers have used visual search and over half say that visual information is more important than text when shopping online. As more and more internet users and online consumers are using visual search to find the information online,  check out our infographic “The State of Visual Search” for latest visual search usage statistics and trends.

Infographic by- Invesp Landing Page Optimization

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<a href="https://www.invespcro.com/blog/images/blog-images/visual-search.jpg"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20580%200'%3E%3C/svg%3E" alt="The State of Visual search – Statistics and Trends" width="580" data-lazy-src="https://www.invespcro.com/blog/images/blog-images/visual-search.jpg"><noscript><img decoding="async" src="https://www.invespcro.com/blog/images/blog-images/visual-search.jpg" alt="The State of Visual search – Statistics and Trends" width="580"></noscript></a></p><div class='code-block code-block-3' style='margin: 8px 0; clear: both;'> <!--<div> <section style="line-height: 31px;"> <p style="line-height: 31px;"><span style="font-family: Lato; font-weight: 400; font-style: normal; font-size: 28px; color: rgb(0, 0, 0);"><span style="font-family: Lato; font-weight: 400; font-style: normal;">Don't know where to ask your </span><span style="font-family: Lato; font-weight: 700;">CRO</span><span style="font-family: Lato; font-weight: 400; font-style: normal;"> questions?!</span></span></p> </section> </div>--> <div class="blog_img"><a href="https://www.figpii.com/?utm_source=invespcro&utm_medium=inline-ad&utm_campaign=blog_inline_ad" target="_blank" rel="noopener"><img class="alignnone wp-image-9627 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20680%20220'%3E%3C/svg%3E" alt="FigPii Heatmaps" width="680" height="220" data-lazy-src="https://www.invespcro.com/blog/images/blog-images/Desktop-Blog-Ads.png" /><noscript><img class="alignnone wp-image-9627 size-full" src="https://www.invespcro.com/blog/images/blog-images/Desktop-Blog-Ads.png" alt="FigPii Heatmaps" width="680" height="220" /></noscript></a></div> <!--<span data-sumome-listbuilder-embed-id="d4c7f556a06f30efe190af2ac17fe501a0eef700e3e8f3040b2be8900587f3da"></span> <style> .sumo-form-wrapper.listbuilder-popup-embedded{ background: black; } </style>--> </div> <p>Infographic by- <a href="https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/">Invesp Conversion Rate Optimization</a>

36% of consumers have used visual search and over half say that visual information is more important than text when shopping online

Visual Search Importance by Product Category

62% of Millennials want the ability to use visual search over any other technology, while 30% of all searches will be “queryless” by as soon as 2020

Revenues of E-commerce websites that are early adopters of visual search are projected to increase their digital commerce revenue by 30%

55% of consumers say visual search contributed to influencing their style and taste

27% of searches across ten major search properties are for images

Ecommerce websites with visual search features like “shop the look”,  have increased the average order size by 20%

21% of advertisers believe visual search is the most important trend for their business and 35% of marketers plan to optimise for visual search through 2020