• The State of Visual Search – Statistics and Trends

    The State of Visual Search Statistics and Trends

    Did you know more than 36% of consumers have used visual search and over half say that visual information is more important than text when shopping online. As more and more internet users and online consumers are using visual search to find the information online,  check out our infographic “The State of Visual Search” for latest visual search usage statistics and trends.

    The State of Visual search – Statistics and Trends

    Infographic by- Invesp Landing Page Optimization

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    36% of consumers have used visual search and over half say that visual information is more important than text when shopping online

    Visual Search Importance by Product Category

    Product Category %age
    Clothes 86%
    Furniture 85%
    Cars 58%
    Groceries 56%
    Vacations 55%
    Household Items 46%
    Electronics 41%
    Wine and Spirit 41%

     

    62% of Millennials want the ability to use visual search over any other technology, while 30% of all searches will be “queryless” by as soon as 2020

    Revenues of E-commerce websites that are early adopters of visual search are projected to increase their digital commerce revenue by 30%

    55% of consumers say visual search contributed to influencing their style and taste

    27% of searches across ten major search properties are for images

    FigPii Heatmaps

    Ecommerce websites with visual search features like “shop the look”,  have increased the average order size by 20%

    21% of advertisers believe visual search is the most important trend for their business and 35% of marketers plan to optimise for visual search through 2020

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