• US Online Grocery Shopping – Statistics and Trends [Infographic]

    US online grocery shopping statistics and trends

    Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. Use the guide to conduct AB testing and figure out which of these ideas in the article works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

    Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.

     

    US online grocery shopping – Statistics and Trends

     

    Infographic by- Conversion Rate Optimization Services By Invesp

    To Publish this Image on your Blog or Website . Copy this code

    Essentials of AB Testing

    70% of US shoppers could be buying groceries online by as early as 2022

    Estimated Online E-grocery Market Share in US

    YearE-grocery market share as %age of total grocery Sales
    20173.8%
    20185.1%
    20197.1%
    202010%

     

    FigPii CRO platform

    US Digital Grocery Shoppers Market Share By Channel

    Channel%age
    Amazon36%
    Walmart26%
    Supermarket / Food Store24%
    Other14%

     

    22% of consumers said they shop online for groceries at least once a week

    Online Grocery Shoppers by Gender and Generation

    3M Results
    Gender%age
    Male51%
    Female49%

     

    Generation%age
    Millenials47%
    Gen X31%
    Baby Boomers19%
    Others4%

     

    Top Advantages of Online Grocery Shopping

    Advantages%age
    Saves time53%
    More Convenient50%
    Allows me to get item I can’t find in store31%
    Saves money20%
    Provides a wider selection of products19%
    Can keep stored shopping list and reorder from it17%
    Knows my preference / Shopping history15%
    Provides better quality products8%
    Provides fresher produce7%


    Top Qualities Online Shoppers look for in Online Grocery Retailer

    stop CRO frustrations

     

    Qualities%age
    Freshness of perishable items68%
    Affordable everyday prices67%
    Convenient to use63%
    Board selection of products59%
    Openness and honesty58%
    Helpful customer service53%
    Ability to save through sales/discount coupons52%
    Quick access to customer service51%
    Easy returns process50%
    Access to detailed product information48%

     

    Invesp can help you!
Avatar

Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:

One thought on “US Online Grocery Shopping – Statistics and Trends [Infographic]”

  1. Interesting blogs! I like the facts you put in there! E-commerce just doesn’t stop growing!

    Sander

Comments are closed.

    Facebook
    Twitter
    Instagram
    LinkedIn
    YT
  • img

    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy