US Online Grocery Shopping – Statistics and Trends [Infographic]
- Posted in Infographics
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Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.
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Infographic by- Invesp Conversion Rate Optimization
70% of US shoppers could be buying groceries online by as early as 2022
Estimated Online E-grocery Market Share in US
Year E-grocery market share as %age of total grocery Sales 2017 3.8% 2018 5.1% 2019 7.1% 2020 10%
US Digital Grocery Shoppers Market Share By Channel
Channel %age Amazon 36% Walmart 26% Supermarket / Food Store 24% Other 14%
22% of consumers said they shop online for groceries at least once a week
Online Grocery Shoppers by Gender and Generation
Gender %age Male 51% Female 49% Generation %age Millenials 47% Gen X 31% Baby Boomers 19% Others 4%
Top Advantages of Online Grocery Shopping
Advantages %age Saves time 53% More Convenient 50% Allows me to get item I can’t find in store 31% Saves money 20% Provides a wider selection of products 19% Can keep stored shopping list and reorder from it 17% Knows my preference / Shopping history 15% Provides better quality products 8% Provides fresher produce 7%
Top Qualities Online Shoppers look for in Online Grocery Retailer
Qualities %age Freshness of perishable items 68% Affordable everyday prices 67% Convenient to use 63% Board selection of products 59% Openness and honesty 58% Helpful customer service 53% Ability to save through sales/discount coupons 52% Quick access to customer service 51% Easy returns process 50% Access to detailed product information 48%
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