US Online Grocery Shopping – Statistics and Trends [Infographic]

Lisa Ross

Lisa Ross

Reading Time: 2 minutes

Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.


US online grocery shopping – Statistics and Trends

Infographic by- Conversion Rate Optimization Services By Invesp

To Publish this Image on your Blog or Website . Copy this code

70% of US shoppers could be buying groceries online by as early as 2022

Estimated Online E-grocery Market Share in US

Year E-grocery market share as %age of total grocery Sales
2017 3.8%
2018 5.1%
2019 7.1%
2020 10%


US Digital Grocery Shoppers Market Share By Channel

Channel %age
Amazon 36%
Walmart 26%
Supermarket / Food Store 24%
Other 14%


22% of consumers said they shop online for groceries at least once a week

Online Grocery Shoppers by Gender and Generation

Gender %age
Male 51%
Female 49%


Generation %age
Millenials 47%
Gen X 31%
Baby Boomers 19%
Others 4%


Top Advantages of Online Grocery Shopping

Advantages %age
Saves time 53%
More Convenient 50%
Allows me to get item I can’t find in store 31%
Saves money 20%
Provides a wider selection of products 19%
Can keep stored shopping list and reorder from it 17%
Knows my preference / Shopping history 15%
Provides better quality products 8%
Provides fresher produce 7%

Top Qualities Online Shoppers look for in Online Grocery Retailer


Qualities %age
Freshness of perishable items 68%
Affordable everyday prices 67%
Convenient to use 63%
Board selection of products 59%
Openness and honesty 58%
Helpful customer service 53%
Ability to save through sales/discount coupons 52%
Quick access to customer service 51%
Easy returns process 50%
Access to detailed product information 48%


Share This Article

Join 25,000+ Marketing Professionals!

Subscribe to Invesp’s blog feed for future articles delivered to receive weekly updates by email.

Lisa Ross

Lisa Ross

Discover Similar Topics