• US Online Grocery Shopping – Statistics and Trends [Infographic]

    US online grocery shopping statistics and trends

    Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.

     

    US online grocery shopping – Statistics and Trends

     

    Infographic by- Conversion Rate Optimization Services By Invesp

    To Publish this Image on your Blog or Website . Copy this code

    70% of US shoppers could be buying groceries online by as early as 2022

    Estimated Online E-grocery Market Share in US

    YearE-grocery market share as %age of total grocery Sales
    20173.8%
    20185.1%
    20197.1%
    202010%

     

    FigPii CRO platform

    US Digital Grocery Shoppers Market Share By Channel

    Channel%age
    Amazon36%
    Walmart26%
    Supermarket / Food Store24%
    Other14%

     

    22% of consumers said they shop online for groceries at least once a week

    Online Grocery Shoppers by Gender and Generation

    3M Results
    Gender%age
    Male51%
    Female49%

     

    Generation%age
    Millenials47%
    Gen X31%
    Baby Boomers19%
    Others4%

     

    Top Advantages of Online Grocery Shopping

    Advantages%age
    Saves time53%
    More Convenient50%
    Allows me to get item I can’t find in store31%
    Saves money20%
    Provides a wider selection of products19%
    Can keep stored shopping list and reorder from it17%
    Knows my preference / Shopping history15%
    Provides better quality products8%
    Provides fresher produce7%


    Top Qualities Online Shoppers look for in Online Grocery Retailer

    stop CRO frustrations

     

    Qualities%age
    Freshness of perishable items68%
    Affordable everyday prices67%
    Convenient to use63%
    Board selection of products59%
    Openness and honesty58%
    Helpful customer service53%
    Ability to save through sales/discount coupons52%
    Quick access to customer service51%
    Easy returns process50%
    Access to detailed product information48%

     

    Invesp can help you!
Avatar

Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:

One thought on “US Online Grocery Shopping – Statistics and Trends [Infographic]”

  1. Interesting blogs! I like the facts you put in there! E-commerce just doesn’t stop growing!

    Sander

Comments are closed.

    Facebook
    Twitter
    Instagram
    LinkedIn
    YT
  • img

    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy