• US Online Grocery Shopping – Statistics and Trends [Infographic]

    US online grocery shopping statistics and trends

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    Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.


    US online grocery shopping – Statistics and Trends


    Infographic by- Conversion Rate Optimization Services By Invesp

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    70% of US shoppers could be buying groceries online by as early as 2022

    Estimated Online E-grocery Market Share in US

    YearE-grocery market share as %age of total grocery Sales


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    US Digital Grocery Shoppers Market Share By Channel

    Supermarket / Food Store24%


    22% of consumers said they shop online for groceries at least once a week

    Online Grocery Shoppers by Gender and Generation

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    Gen X31%
    Baby Boomers19%


    Top Advantages of Online Grocery Shopping

    Saves time53%
    More Convenient50%
    Allows me to get item I can’t find in store31%
    Saves money20%
    Provides a wider selection of products19%
    Can keep stored shopping list and reorder from it17%
    Knows my preference / Shopping history15%
    Provides better quality products8%
    Provides fresher produce7%

    Top Qualities Online Shoppers look for in Online Grocery Retailer

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    Freshness of perishable items68%
    Affordable everyday prices67%
    Convenient to use63%
    Board selection of products59%
    Openness and honesty58%
    Helpful customer service53%
    Ability to save through sales/discount coupons52%
    Quick access to customer service51%
    Easy returns process50%
    Access to detailed product information48%


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One thought on “US Online Grocery Shopping – Statistics and Trends [Infographic]”

  1. Interesting blogs! I like the facts you put in there! E-commerce just doesn’t stop growing!


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