• US Programmatic Ad Spending – Statistics and Trends [Infographic]

    By Khalid Saleh
    an infographic on US programmatic ad spending, statistics and trends

    Did you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. Check out our infographic on “US Programmatic Ad Spending” for latest statistics and trends.

    US programmatic ad spending

    Infographic by- Invesp Conversion Optimization

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    62 percent of marketers use programmatic advertising to achieve brand objectives.

    Estimated US Programmatic Digital Display Ad Spending

    Year Amount ( in Billions) %age of total digital display ad spending
    2014 $11.59 55.0%
    2015 $17.50 65.0%
    2016 $25.23 73.0%
    2017 $31.87 78.0%
    2018 $37.88 82.0%

    Mobile programmatic ad revenues will account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013.

    Estimated US Mobile Programmatic Display Ad Spending

    Year Amount ( in Billions) %age of total Mobile display ad spending
    2015 $9.68 60.0%
    2016 $15.45 69.0%
    2017 $21.22 78.0%

     

    Nearly 75 percent of senior marketers are allocating a portion of video spend to programmatic buying.

    Estimated US Programmatic Video Ad Spending

    Year Amount ( in Billions) %age of total digital Video ad spending
    2015 $3.00 39.0%
    2016 $6.18 60.0%
    2017 $8.66 69.0%
    2018 $10.65 74.0%

     

    Nearly two-thirds (65%) of marketers are set to spend more money on programmatic advertising in 2016.

    32% of marketers surveyed spend over 50% of online advertising budgets on programmatic and 98% of marketers surveyed plan for programming ad budget to increase or stay same in coming year

    Major problems Marketers face with Programmatic advertising

    FigPii Heatmaps
      Problem %age
    Multi-device Measurement 57%
    Fraud 47%
    Ad blocking generally 47%
    Ad blocking on smartphone 35%
    Privacy issues 18%
    Others 16%

     

     

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Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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