• The State of Voice Shopping – Statistics and Trends [Infographic]

    an infographic about the state of voice shopping, statistics and trends.

    Did you know that 50% of all searches will be voice searches by 2020 and Voice Shopping is estimated to reach $40 Billion in U.S. by 2022. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. Check out our infographic on Voice Shopping in E-Commerce to know about the growth of voice shopping and latest voice shopping statistics and trends.

    Voice shopping in e-commerce – Statistics and Trends

    Infographic by- Landing Page Optimization Services by Invesp

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    Estimated number of US voice-enabled digital assistant users will grow from 69.0 million to 75.5 million by 2019

    One in 5 customers (19%) have made a voice purchase through Amazon Echo or another digital home assistant, and another  third (33%) plan to do so in the next year

    62% of voice-enabled speaker owners have bought items via voice commerce

    30% of US internet users have used a voice assistant to look for product information or purchase products

    12% of voice-enabled speaker owners have asked their smart speaker to add an item to a basket, likely with the intent of finalizing the purchase, online or in-app, later on

    85% of respondents said that on occasion they’ve gone with their virtual assistant’s top product recommendation rather than the specific brand they set out to buy

    Voice shopping experience by Age and Gender

    By Ages

    Age %age
    18-29 34.5%
    30-44 21.3%
    45-60 12.9%
    60+ 11.1%


    By Gender

    Gender %age
    Male 63%
    Female 37%


    Voice shopping by product category


    Product category %age
    Apparel 21.15%
    Everyday Household Items 25.11%
    Entertainment 21.15%
    Consumer Electronics 14.54%
    Travel 11.89%
    Games 18.94%
    Groceries 11.89%
    Appliances 8.37%
    Furniture 9.25%
    Prepared Meal or Drink 7.05%
    Others 23.79%
    Local services 3.52%


Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

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Ayat Shukairy

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