Why Welcome Emails Are Important – Statistics and Trends [Infographic]

Lisa Ross

Lisa Ross

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Did you know Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns? did you also know that the average open rate for welcome emails is a whopping 50% which makes them 86% more effective than standard newsletters? Check out our infographic to know why welcome emails are important for your marketing campaigns and the latest in welcome email effectiveness statistics and trends.

Why Welcome Emails are Important – Statistics and Trends

Infographic by- Invesp Conversion Rate and Landing Page Optimization Services

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74% of people are expecting to receive a welcome email immediately after they subscribe to your list

Only 57.7% of brands send Welcome emails to their newly subscribed users

Welcome emails on average generate up to 320% more revenue per email basis than other promotional emails

Subscribers who receive a Welcome email show 33% more engagement with the brand

Welcome emails that contain offer can boost revenue by 30% per email compared to welcome emails with no offer

Welcome emails have 14.4% click rate compared to just 2.7% in other types

The conversion rate is 0.94% for welcome emails (4.01% for real-time messages) compared to 0.10% for a typical email

50% of Welcome emails are sent immediately after the user has subscribed

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Lisa Ross

Lisa Ross

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