• How Much Of The World Population Is Online – Statistics And Trends

    By Khalid Saleh

    Did you know that there are around 3.010 billion internet users in this world and the estimated global internet penetration is 42% as compared to 84.2% in US. Around 52.4% of the global online population access internet from their mobile devices and more than half of the global population is estimated to go online using mobile devices by 2020. Check out our infographic, “How Much Of The World Population Is Online” for more statistics and trends.

    How much of world population is online

    Infographic by- Invesp conversion rate optimizaion

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    Top 10 Countries by Number of Internet Users

    CountryNumber of Internet Users
    China641,601,070
    United States279,834,232
    India243,198,922
    Japan109,252,912
    Brazil107,822,831
    Russia84,437,793
    Germany71,727,551
    Nigeria67,101,452
    United Kingdom57,075,826
    France55,429,382

     

    Estimated number of social media accounts: 2.078 Billion

    Global social media penetration is 29%, while social media penetration in the US alone – 73%

    Estimated number of active social mobile accounts – 1.685 Billion

    Top 10 Countries By Social Media Penetration

    Country%age
    Singapore66%
    Hong Kong64%
    Argentina60%
    UK59%
    USA58%
    Australia57%
    UAE56%
    Canada56%
    Malaysia55%
    Turkey52%

     

    Time spent online by average internet user per day – 4 hours and 25 minutes

    Time spent by average social media user per day – 2 hours and 25 minutes

    Percentage of world population using Facebook – 20%

    Facebook’s number of active users worldwide – 1.42bn

    Average number of Facebook friends of U.S. users aged 18-24 – 649

    Estimated digital buyer penetration worldwide (%age of internet users) – 44.3%

    Top 10 Countries By Ecommerce Penetration

    Country%Age Of Population That Shopped Online
    UK64%
    Germany63%
    South Korea62%
    USA56%
    Australia51%
    Canada49%
    France49%
    Singapore46%
    UAE45%
    Spain44%

     

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    Estimated worldwide web sales in 2015 – $1.592 Trillion

    Average Value Of Global Online Shopping Orders By Device (In U.S. Dollars)

        DeviceAverage Value
    Desktop$128.44
    Tablet$110.30
    Smartphone$94.52

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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