How Much Of The World Population Is Online – Statistics And Trends
By Khalid Saleh+- Posted in Infographics
Did you know that there are around 3.010 billion internet users in this world and the estimated global internet penetration is 42% as compared to 84.2% in US. Around 52.4% of the global online population access internet from their mobile devices and more than half of the global population is estimated to go online using mobile devices by 2020. Check out our infographic, “How Much Of The World Population Is Online” for more statistics and trends.
Infographic by- Invesp conversion rate optimizaion
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Top 10 Countries by Number of Internet Users
Country Number of Internet Users China 641,601,070 United States 279,834,232 India 243,198,922 Japan 109,252,912 Brazil 107,822,831 Russia 84,437,793 Germany 71,727,551 Nigeria 67,101,452 United Kingdom 57,075,826 France 55,429,382 Estimated number of social media accounts: 2.078 Billion
Global social media penetration is 29%, while social media penetration in the US alone – 73%
Estimated number of active social mobile accounts – 1.685 Billion
Top 10 Countries By Social Media Penetration
Country %age Singapore 66% Hong Kong 64% Argentina 60% UK 59% USA 58% Australia 57% UAE 56% Canada 56% Malaysia 55% Turkey 52% Time spent online by average internet user per day – 4 hours and 25 minutes
Time spent by average social media user per day – 2 hours and 25 minutes
Percentage of world population using Facebook – 20%
Facebook’s number of active users worldwide – 1.42bn
Average number of Facebook friends of U.S. users aged 18-24 – 649
Estimated digital buyer penetration worldwide (%age of internet users) – 44.3%
Top 10 Countries By Ecommerce Penetration
Country %Age Of Population That Shopped Online UK 64% Germany 63% South Korea 62% USA 56% Australia 51% Canada 49% France 49% Singapore 46% UAE 45% Spain 44% 
Estimated worldwide web sales in 2015 – $1.592 Trillion
Average Value Of Global Online Shopping Orders By Device (In U.S. Dollars)
Device Average Value Desktop $128.44 Tablet $110.30 Smartphone $94.52
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Khalid Saleh
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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