• Digital Ad Spending – Statistics and Trends [Infographic]

    Digital Ad spending is growing, and online advertising campaign budgets are increasing, even as marketers understand the importance of Digital Marketing. Check out the “Digital Ad Spending” infographic to know the digital marketing spending statistics and trends.

    Digital Ad Spending – Statistics and Trends

     

    Infographic by- Invesp

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    Digital marketing spending averages 2.5% of company revenue.

    Digital marketing budgets are estimate to increase by 9% in 2013.

    Digital advertising accounts for 12.5% of digital marketing budgets.

    71% of businesses are planning to increase their digital marketing budget in 2013

    Digital Ad Spending in the US and Worldwide from 2013-2016 (In Billions)

    YearsUSWorldwide
    2013$42.50$118.40
    2014$47.77$134.65
    2015$51.95$149.18
    2016$55.25$163.04

     

    Digital Ads account for one in every five Ad dollars spent; this spend is estimated to grow to one in every four Ad dollars by 2016.

    US local digital advertising will take up 25% of total local Ad budgets, reaching $24.5 billion in 2013

    Digital Ad Spending Share by Ad Format

    Format%age
    Search46.5%
    Banner Ads22.6%
    Video9.7%
    Rich Media4.8%
    Sponsorships4.5%
    Classifieds & Directories6.4%
    Lead Generation4.5%
    Mobile Messaging0.5%
    Emails0.5%

     

    64% of US advertisers plan to increase their paid social media Ad budgets this year

    Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social Ads.

    53% of companies spend less than 5% of marketing budgets on conversion optimization, followed by 22% spending 6-10%.

    Digital Ad Revenue Share by Companies

    Company%age
    Google42.6%
    Yahoo7.5%
    Microsoft6.6%
    Facebook6.3%
    AOL2.3%
    Others34.7%

     

    Online Ad Spending by Industry

    Industry%age
    Retail20.5%
    Telecom13.4%
    Financial Services10.9%
    Automotive12.2%
    Computers/Gadgets9.7%
    Travel5.9%
    Healthcare4.2%
    Entertainment4.0%
    Others19.2%

     

    Top 10 Countries With The Highest Digital Ad Spend Per Internet User

    CountriesAd Spend Per Internet User (In USD)
    Australia$219
    UK$198
    US$172
    Canada$139
    Germany$130
    Japan$108
    France$83
    South Korea$71
    Italy$66
    Spain$53

     

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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