• The Importance of Multichannel Marketing – Statistics and Trends [Infographic]

    More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction.  Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.

    The importance of multichannel marketing

    Infographic by- Invesp Conversion Optimization Consulting Company

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    52% of Marketers use 3 to 4 marketing channels as compared to 44% in 2015

    Key Focus for Adopting Multi Channel Marketing Strategy

    Focus%age
    To stay in line with current marketing trends32%
    ROI from Multichannel campaigns30%
    Pressure from board to adopt multi-channel marketing25%
    To get ahead of competitors13%

     

    Multi-channel shoppers spend 3 times more than single-channel shoppers.

    %age of Multichannel marketing budget allocated to each channel

    Channel%age
    Social Media16%
    Email14%
    Advertising14%
    Web14%
    Events13%
    Mobile12%
    Video11%

     

    Major Barriers to Implement Multichannel Marketing

    Challenges%age
    Lack of time and resources23%
    Lack of buy in at board level of investment23%
    Lack of investment in tools21%
    Lack of understanding to develop multichannel campaigns21%
    Difficult to roll out multichannel campaigns11%
    Other1%

    Only 30% of marketers are highly confident of their ability to deliver multi-channel strategy followed by 67% which are only somewhat confident.

    50% of multi-channel marketers say they “usually” or “always” hit their financial targets.

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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