The Ultimate Guide to Website Analysis (With Examples)
Reading Time: 10 minutesWebsite analysis used to mean checking traffic, rankings, speed, and conversion rates. In 2026, that’s not enough. Your buyers may discover you through Google, compare you inside ChatGPT, see your brand summarized in an AI Overview, or land on your site after asking Perplexity for recommendations. That means website analysis now has to measure more […]
CRO KPIs that Actually Matter: What to Track and How to Report
Reading Time: 4 minutesWhat are CRO KPIs? CRO KPIs are the most important numbers you track to measure whether changes to your website are improving business results. For example, if you change a product page, simplify a form, test a new headline, or redesign your checkout, you need a way to tell whether that change actually helped. Did […]
Customer Feedback Surveys: Templates and Questions to Improve Conversions
Reading Time: 12 minutesA shopper lands on your product page, scrolls, clicks through the images, maybe even opens the shipping tab, and then leaves. Another adds to cart, starts checkout, sees the final total, and disappears. A trial user signs up, pokes around for a few minutes, and never comes back. In each case, your analytics can tell […]
A/B Testing Mistakes: Why Teams Rely on A/B Tests (What to Do Instead)
Reading Time: 16 minutesMost teams don’t set out to over-rely on A/B testing. It usually starts with a small win. Someone tests a headline. Conversions go up a little. Then they test a button. Then a product image. Over time, that becomes the team’s default way of making decisions: pick one thing, run a test, wait for a […]
AI Conversion Rate Optimization (AI CRO): Framework, Tools, and Real Examples
Reading Time: 9 minutesImagine walking into a bookstore where every shelf you pass seems to have the exact book you’ve been looking for. The store knows exactly what you love to read—before you even realize it yourself. It’s like your favorite shopkeeper can predict your next purchase, offering suggestions that feel perfectly tailored to you. Like that bookstore, […]
Conducting an Ecommerce CRO Audit: A Step-by-Step Guide
Reading Time: 17 minutesA common misconception is that you only have to perform a conversion audit when something seems wrong on your website. But when you think about it, a CRO audit is very similar to a health check-up. Regular medical check-ups can help you stay on top of your health. Likewise, regular conversion rate optimization audits can […]
How to Create Effective Ecommerce Category Pages
Reading Time: 9 minutesImagine you’re shopping online for a new pair of shoes. You visit an online store, but that e-commerce category page is overwhelming. There are too many options, filters aren’t helpful, and the page takes forever to load. Frustrated, you leave the site without making a purchase. Now, flip the scenario. You land on an ecommerce […]
How To Craft An E-commerce Growth Marketing Strategy
Reading Time: 10 minutesIn the ever-evolving ecommerce business market, staying ahead is about more than just keeping pace with today’s trends. Your traditional marketing efforts won’t suffice, either. You must monitor changing trends and develop long-term and effective growth marketing strategies to improve customer lifetime value and stay ahead of the competition. A future-proof e-commerce growth marketing strategy […]
Ecommerce Category Page Design: Best Practices, Examples, and Tests That Work in 2026
Reading Time: 4 minutesLet’s put this all together with the best practices in creating your category pages: 1. Define the purpose of your category page Before you change layouts, add buttons, or run tests, you need to answer one basic question: What should this category page help the visitor do right now? Most brands create ecommerce category pages […]
Guide to Creating Website Polls That Actually Increase Conversions
Reading Time: 10 minutesMost website polls pop up mid-scroll, block your view, and ask you something vague like “How are we doing today?” And yet… when done right, a single well-timed poll can uncover the exact reason your visitors aren’t converting. At Invesp, we’ve seen this play out countless times. A checkout page with strong traffic but low […]
