Augmented Reality in E-commerce – Statistics and Trends
- Posted in Infographics
Augmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business by implementing augmented reality on e-commerce websites.
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Infographic by- Invesp Conversion Rate Optimization
Augmented reality spending is estimated to reach $60 billion by 2020
61% of online shoppers prefer to make purchases on sites that offer augmented reality technology
63% of customers say augmented reality would improve their shopping experience
35% say augmented reality would make them shop online more often
22% say they’d patronize brick-and-mortar stores less if augmented reality is available on more e-commerce sites
77% of customers prefer to use augmented reality capabilities to preview product variations such as color or style differences
40% of customers consent to pay a higher price for any products they were allowed to preview by augmented reality
45% of customers said augmented reality features save their time to make a decision
78% of people who’ve experienced augmented reality actively prefer these virtual experiences over video content
29% of consumers say that they would prefer to use augmented reality to view the product before they purchase it, while 51% consumers feel that retailers are failing to take full advantage of augmented reality
70% of consumers are expected to be more loyal to brands incorporating augmented reality as part of their shopping experience
73% of mobile AR users reported either high or very high satisfaction with mobile Augmented Reality experiences
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