Picture of Alun Lucas

Alun Lucas

Alun Lucas is the Managing Director of Zuko Analytics, a form analytics platform based in the UK. Zuko have collated advice from their years of form experience into a Big Guide to Form Optimization and Analytics.
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The Conversion Framework: 7 Principles to Increase Conversion Rates

Reading Time: 6 minutesConversion rate optimization is a science. This means you should be able to reproduce a process, step by step, through a time-tested system, to achieve the increase in conversions you aspire for your website. Sounds good, right? That is why we created the Conversion Framework. The goal of the Conversion Framework is to remove the guesswork from the conversion optimization […]

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