Reading Time: 17 minutesIn the last couple of years, there has been an increase in online searches for the term conversion rate optimization. Many books have been written, articles published online, videos produced, and agencies formed. As experts and thought leaders in the industry, we’ve put together a list of conversion optimization resources (best books on conversion rate […]
Reading Time: 5 minutesWith all the buzz around using social media platforms for business, it might be a bit of a downer to learn that social media marketing strategies account for only 1.08 percent of e-commerce website visits that result in purchases. These low conversion rates should not scare you, though. There is gold for your business in […]
Reading Time: 5 minutesOne of the most effective market strategies you can choose to boost your sales and distinguish your company from competition is creating a unique brand. A solid and creative branding campaign can successfully induce an emotional connection between your company and customers, increases their loyalty to your business through your products and services, and engage […]
Reading Time: 6 minutesThe first assumption everyone makes is to believe that increasing traffic to his or her website automatically leads to more sales; even though this is partially true, it is more likely they also suffer from lower conversion rates. You will always have the chance to work on your SEO ranking and on driving traffic to […]
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