Reading Time: 9 minutesContent marketers see the world differently—they want their content to be shared far and wide, allowing no form to hinder it. On the other hand, demand-generation-focused marketers believe that content such as webinars, white papers, case studies, analyst reports, or information not available anywhere else for FREE should be GATED. Now: Whether you gate your content […]
Reading Time: 8 minutesIn today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
Reading Time: 10 minutesIn 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk” The theory states: “People make decisions based on the potential value of losses and gains rather than the final outcome.”
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