Conversion Rate Optimization

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What is a hero image

Reading Time: 9 minutesIn 1993, Coca-Cola launched its now-iconic “Always Coca-Cola” campaign with striking visuals of smiling people enjoying a Coke against vibrant, eye-catching backdrops.  These images told a story, evoked emotions, and made the brand instantly recognizable. Fast forward to today, and the same principle applies to websites: the first image a visitor sees sets the tone. […]

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