• Digital Coupon Marketing – Statistics and Trends [Infographic]

    an infographic on digital coupon marketing statistics and trends

    Did you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. More than 57.5% of US internet users have redeemed a digital coupon or code at least once in 2016 and is expected to reach 59% by 2016. Check out our infographic on “Digital Coupon Marketing” for latest statistics and trends.


    Digital coupon marketing Statistics and Trends

    Infographic by- Invesp Conversion Optimization

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    %age of US companies using mobile coupons for marketing

    Year %age of US companies (100+ Employees)
    2014 36.5%
    2015 40.5%
    2016 44.5%
    2017 48.0%


    68% of Consumers Believe That Coupons Build Brand Awareness, 68% Also State Coupons Generate Loyalty

    60% of Consumers Love To Receive Digital Coupons; 50% Are More Likely To Visit A Store If They Have Received One

    77% of consumers spend $10-$50 more than anticipated when redeeming mobile coupons, compared to 17% who spend over $50

    59% of consumers state that out of all the different types of promotions a retailer can employ, digital coupons still sway them the most when it comes to influencing a purchase decision

    62% of smartphone owners are extremely or very likely to use digital coupons in the future

    Emails that contain a coupon have an open rate of more than 14%, an increase in unique clicks of 34%, a transaction completion rate increase of 27%, a 48% increase in revenue per email sent

    55% of consumers use a smartphone to find a coupon while shopping in-store

    83% of all digital coupon users will be using mobile coupons by 2015

    39% of shoppers who receive personalized coupons, promotions, or recommendations while shopping in-store spend more

    18% of worldwide online consumers use online or mobile coupons while shopping in stores, and 65% are willing to use them

    49% of US smartphone owners have used mobile coupons on their devices, compared to 10% for tablet owners

    FigPii Heatmaps

    Nearly 54% of smartphone users obtain their digital coupons directly from the business offering them, followed by 31 percent at daily deal sites.

    Approximately 40% of smartphone users will redeem a mobile coupon at some point during 2016.

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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