The Importance of Cross Selling and E-commerce Product Recommendations – Statistics and Trends [Infographic]

Lisa Ross

Lisa Ross

Reading Time: 2 minutes

Did you know shoppers that clicked a product recommendation were nearly 2x as likely to come back to the site and personalized product recommendations account for just 7% of visits but 26% of revenue?

Check out our infographic on “The importance of cross-selling and E-commerce product recommendations” for the latest e-commerce product recommendations statistics and trends.

The Importance of Cross Selling and E-commerce Product Recommendations – Statistics and Trends

Infographic by- Invesp Conversion Rate and Landing Page Optimization Services

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37% of shoppers that clicked a recommendation during their first visit returned, compared to just 19% of shoppers that didn’t click a recommendation during their first visit.

Purchases, where a recommendation was clicked, saw a 10% higher AOV and 5 times higher per-visit as compared to purchases where a recommendation was not clicked

Shoppers that clicked on recommendations are 4.5x more likely to add items to cart and complete their purchase

Personalized product recommendations is estimated to account for more than 35% of purchases on Amazon

49% of consumers said they have purchased a product that they did not initially intend to buy after receiving a personalized recommendation

52% of consumers would share personal data in exchange for product recommendations

54% of retailers reported product recommendation as the key driver of the average order value in the customer purchase

75% of customers are more likely to buy based on personalized recommendations

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Lisa Ross

Lisa Ross

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