• The Importance of Cross Selling and E-commerce Product Recommendations – Statistics and Trends [Infographic]

    an infographic on the importance of cross-selling and the importance of product recommendations.

    Did you know shoppers that clicked a product recommendation were nearly 2x as likely to come back to the site and personalized product recommendations account for just 7% of visits but 26% of revenue?

    Check out our infographic on “The importance of cross-selling and E-commerce product recommendations” for the latest e-commerce product recommendations statistics and trends.

    The Importance of Cross Selling and E-commerce Product Recommendations – Statistics and Trends

    Infographic by- Invesp Conversion Rate and Landing Page Optimization Services

    To Publish this Image on your Blog or Website . Copy this code

    37% of shoppers that clicked a recommendation during their first visit returned, compared to just 19% of shoppers that didn’t click a recommendation during their first visit.

    Purchases, where a recommendation was clicked, saw a 10% higher AOV and 5 times higher per-visit as compared to purchases where a recommendation was not clicked

    Shoppers that clicked on recommendations are 4.5x more likely to add items to cart and complete their purchase

    Personalized product recommendations is estimated to account for more than 35% of purchases on Amazon

    49% of consumers said they have purchased a product that they did not initially intend to buy after receiving a personalized recommendation

    52% of consumers would share personal data in exchange for product recommendations

    54% of retailers reported product recommendation as the key driver of the average order value in the customer purchase

    75% of customers are more likely to buy based on personalized recommendations


Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email: