• Facebook Advertising Statistics and Trends [Infographic]

    By Khalid Saleh
    an infographic on Facebook advertising statistics and trends

    What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time and again. Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has transformed the world of social advertising.

    Facebook Advertising Statistics and Trends

    Infographic by- conversion rate and landing page optimization company Invesp

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    The estimated number of active FaceBook users per month is 1.39 Billion

    The estimated number of active Facebook mobile users per month is 1.19 Billion

    The average time spent on FaceBook per day per user is 40 minutes

    The Facebook revenue in 2014 was 12.47 billion USD

    FaceBook Revenue In Billions

      Year Revenues ( in Billions)
    2010 1.974
    2011 3.711
    2012 5.089
    2013 7.872
    2014 12.466

     

    FaceBook accounts for more than 9% of digital advertising and 18.4% of the global mobile digital advertising.

    Advertising Revenue by Region

    Region Percentage
       
    US & Canada 45.98%
    Europe 27.24%
    Asia-Pacific 15.14%
    Rest of World 11.61%

     

    92% of social marketers are using FaceBook for advertising.

    More than 30 million businesses now have FaceBook fan pages. Out of this, 19 million businesses have optimized their pages for mobile devices. 1.5 million businesses spend money on mobile advertising

    Businesses are paying 122% more per advertisement unit on FaceBook than they did just a year ago.

    Ad type Q2,2013 (Global) Q2,2014 (Global)
    CTR 0.14% 0.36%
    CPM $0.61 $1.95
    CPC $0.42 $0.55

     

    Facebook mobile advertising revenue accounts for 62% of total advertising revenue

    Distribution of Ad Targeting by Age Group

    Age Group Male Female
    13-24 years 6% 7%
    25-34 years 9% 16%
    35-44 years 9% 16%
    45-54 years 8% 13%
    55-65 Years 5% 10%

     

    Estimate Cost Per Click By Age Group

    Age Group Cost Per Click
    13-24 years $0.08
    25-34 years $0.11
    35-44 years $0.13
    45-54 years $0.16
    55-65 Years $0.23

     

    Around 85% of Facebook advertisements are targeted by country instead of specific location. Only 45% of these advertisements use Interest Targeting.

    Ad Spend Share By Goals

     

    Goal Percentage
    Post Engagement 23%
    Website Clicks 20%
    Page likes 13%
    Website conversion 13%
    Mobile apps install 10%
    Video views 5%
    Others 16%

     

    FigPii Heatmaps

    Facebook CTA Buttons By Popularity

    CTA Buttons Popularity Percentage
    Shop Now 74%
    Learn More 10%
    Book Now 8%
    Download 4%
    Sign Up 4%

     

    Average FaceBook advertising revenue per user (Q4, 2014)

    Region Average Revenue Per User (ARPU)
    Worldwide $2.62
    US & Canada $8.26
    Europe $3.22
    Asia-Pacific $1.21
    Rest of World $0.92

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Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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    Conversion Optimization

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