What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time and again. Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has transformed the world of social advertising.
Infographic by- conversion rate and landing page optimization company Invesp
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The estimated number of active FaceBook users per month is 1.39 Billion
The estimated number of active Facebook mobile users per month is 1.19 Billion
The average time spent on FaceBook per day per user is 40 minutes
The Facebook revenue in 2014 was 12.47 billion USD
FaceBook Revenue In Billions
| Year | Revenues ( in Billions) |
| 2010 | 1.974 |
| 2011 | 3.711 |
| 2012 | 5.089 |
| 2013 | 7.872 |
| 2014 | 12.466 |
FaceBook accounts for more than 9% of digital advertising and 18.4% of the global mobile digital advertising.
Advertising Revenue by Region
| Region | Percentage |
| US & Canada | 45.98% |
| Europe | 27.24% |
| Asia-Pacific | 15.14% |
| Rest of World | 11.61% |
92% of social marketers are using FaceBook for advertising.
More than 30 million businesses now have FaceBook fan pages. Out of this, 19 million businesses have optimized their pages for mobile devices. 1.5 million businesses spend money on mobile advertising
Businesses are paying 122% more per advertisement unit on FaceBook than they did just a year ago.
| Ad type | Q2,2013 (Global) | Q2,2014 (Global) |
| CTR | 0.14% | 0.36% |
| CPM | $0.61 | $1.95 |
| CPC | $0.42 | $0.55 |
Facebook mobile advertising revenue accounts for 62% of total advertising revenue
Distribution of Ad Targeting by Age Group
| Age Group | Male | Female |
| 13-24 years | 6% | 7% |
| 25-34 years | 9% | 16% |
| 35-44 years | 9% | 16% |
| 45-54 years | 8% | 13% |
| 55-65 Years | 5% | 10% |
Estimate Cost Per Click By Age Group
| Age Group | Cost Per Click |
| 13-24 years | $0.08 |
| 25-34 years | $0.11 |
| 35-44 years | $0.13 |
| 45-54 years | $0.16 |
| 55-65 Years | $0.23 |
Around 85% of Facebook advertisements are targeted by country instead of specific location. Only 45% of these advertisements use Interest Targeting.
Ad Spend Share By Goals
| Goal | Percentage |
| Post Engagement | 23% |
| Website Clicks | 20% |
| Page likes | 13% |
| Website conversion | 13% |
| Mobile apps install | 10% |
| Video views | 5% |
| Others | 16% |
Facebook CTA Buttons By Popularity
| CTA Buttons | Popularity Percentage |
| Shop Now | 74% |
| Learn More | 10% |
| Book Now | 8% |
| Download | 4% |
| Sign Up | 4% |
Average FaceBook advertising revenue per user (Q4, 2014)
| Region | Average Revenue Per User (ARPU) |
| Worldwide | $2.62 |
| US & Canada | $8.26 |
| Europe | $3.22 |
| Asia-Pacific | $1.21 |
| Rest of World | $0.92 |
