• The State of Fake Reviews – Statistics and Trends [Infographic]

    Fake reviews statistics and trends

    Did you know that 54% of consumers would not buy a product if they suspected it to have fake reviews whereas 95% of consumers suspect censorship or faked reviews when they don’t see bad scores. The number of fake reviews are growing with more and more businesses using fake reviews to promote their products or services or to negatively impact the rating of products and services of competitors. Check out our infographic “The State of Fake Reviews” for latest fake reviews statistics and trends.

    The State of Fake Reviews – Statistics and Trends

     

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    93% of consumers say online reviews impact their purchasing decisions

    82% of consumers have read a fake review in the last year . Among 18-34-year-old consumers, the proportion is even higher, with 92% saying they’ve seen fake review, only 74% of 35-54-year-olds and 59% over age of 54 have seen a fake review in the last year

    54% of consumers would not buy a product if they suspected it to have fake reviews

    95% of consumers suspect censorship or faked reviews when they don’t see bad scores

    30% of consumers assume online reviews are fake if there are no negative reviews

    62% of consumers  have experienced significant variations between online reviews and actual product received whereas 65% say they don’t trust ratings on eCommerce sites

    34% consumers say their low product ratings have not been published by eCommerce sites

    72% of consumers believe fake products reviews have become a norm of the industry

    43% of retailers feel that only customers who have made verified purchases should be able to post reviews

    Amazon product categories with the largest share of fake product reviews

    Product CategoriesFake Reviews %age
    Supplements64%
    Beauty63%
    Electronics61%
    Sneakers59%

     

Avatar

Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email:

Leave a Reply

Your email address will not be published. Required fields are marked *

    Facebook
    Twitter
    Instagram
    LinkedIn
    YT
  • img

    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy