• How Digital Influences In-store Shopping Behavior – Statistics and Trends

    an infographic on how digital influences in-store purchases, trends and statistics.

    Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.

    How digital influences in-store shopping

    Infographic by- Invespcro.com

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    87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store.

    2 in 3 shoppers who tried to find information within a store didn’t find all the info they need.

    71% of in-store shoppers use smartphones for online research say their device has become more important to their in-store experience.

    3 in 4 in-store shoppers who find local information in search results are more likely to visit stores.

    Estimated 56% in-store sales are influenced by a digital interaction.

    Estimated Digital Influence on In-store Shopping by Category

    Category %age
    Automotive 59%
    Beauty 51%
    Electronics 69%
    Grocery 46%
    Health 52%
    Home Improvement 58%
    Men’s 54%
    Women’s 56%

    How often consumers research product prior to shopping in brick and mortar store ( By age)

      Age Always Frequently Occasionally Never
    18-24 16% 20% 18% 46%
    25-34 25% 32% 16% 27%
    35-44 21% 27% 20% 32%
    45-54 17% 30% 21% 33%
    55-64 20% 23% 23% 34%
    65+ 14% 24% 31% 31%

    How often consumers research product prior to shopping in brick and mortar store ( By gender)

    Gender Always Frequently Occasionally Never
    Male 21% 28% 20% 31%
    Female 18% 25% 22% 35%

     

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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