Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.
Infographic by- Invespcro.com
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87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store.
2 in 3 shoppers who tried to find information within a store didn’t find all the info they need.
71% of in-store shoppers use smartphones for online research say their device has become more important to their in-store experience.
3 in 4 in-store shoppers who find local information in search results are more likely to visit stores.
Estimated 56% in-store sales are influenced by a digital interaction.
Estimated Digital Influence on In-store Shopping by Category
How often consumers research product prior to shopping in brick and mortar store ( By age)
How often consumers research product prior to shopping in brick and mortar store ( By gender)