• How Digital Influences In-store Shopping Behavior – Statistics and Trends

    How digital influence in-store shopping behavior

    Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.

    How digital influences in-store shopping

    Infographic by- Invespcro.com

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    87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store.

    2 in 3 shoppers who tried to find information within a store didn’t find all the info they need.

    71% of in-store shoppers use smartphones for online research say their device has become more important to their in-store experience.

    3 in 4 in-store shoppers who find local information in search results are more likely to visit stores.

    Estimated 56% in-store sales are influenced by a digital interaction.

    Estimated Digital Influence on In-store Shopping by Category

    Category%age
    Automotive59%
    Beauty51%
    Electronics69%
    Grocery46%
    Health52%
    Home Improvement58%
    Men’s54%
    Women’s56%

    How often consumers research product prior to shopping in brick and mortar store ( By age)

      AgeAlwaysFrequentlyOccasionallyNever
    18-2416%20%18%46%
    25-3425%32%16%27%
    35-4421%27%20%32%
    45-5417%30%21%33%
    55-6420%23%23%34%
    65+14%24%31%31%

    How often consumers research product prior to shopping in brick and mortar store ( By gender)

    GenderAlwaysFrequentlyOccasionallyNever
    Male21%28%20%31%
    Female18%25%22%35%

     

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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