Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.
Infographic by- Invespcro.com
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87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store.
2 in 3 shoppers who tried to find information within a store didn’t find all the info they need.
71% of in-store shoppers use smartphones for online research say their device has become more important to their in-store experience.
3 in 4 in-store shoppers who find local information in search results are more likely to visit stores.
Estimated 56% in-store sales are influenced by a digital interaction.
Estimated Digital Influence on In-store Shopping by Category
| Category | %age |
| Automotive | 59% |
| Beauty | 51% |
| Electronics | 69% |
| Grocery | 46% |
| Health | 52% |
| Home Improvement | 58% |
| Men’s | 54% |
| Women’s | 56% |
How often consumers research product prior to shopping in brick and mortar store ( By age)
| Age | Always | Frequently | Occasionally | Never |
| 18-24 | 16% | 20% | 18% | 46% |
| 25-34 | 25% | 32% | 16% | 27% |
| 35-44 | 21% | 27% | 20% | 32% |
| 45-54 | 17% | 30% | 21% | 33% |
| 55-64 | 20% | 23% | 23% | 34% |
| 65+ | 14% | 24% | 31% | 31% |
How often consumers research product prior to shopping in brick and mortar store ( By gender)
| Gender | Always | Frequently | Occasionally | Never |
| Male | 21% | 28% | 20% | 31% |
| Female | 18% | 25% | 22% | 35% |
