How Digital Influences In-store Shopping Behavior – Statistics and Trends

Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.

How digital influences in-store shopping

Infographic by- Invespcro.com

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87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store.

2 in 3 shoppers who tried to find information within a store didn’t find all the info they need.

71% of in-store shoppers use smartphones for online research say their device has become more important to their in-store experience.

3 in 4 in-store shoppers who find local information in search results are more likely to visit stores.

Estimated 56% in-store sales are influenced by a digital interaction.

Estimated Digital Influence on In-store Shopping by Category

Category %age
Automotive 59%
Beauty 51%
Electronics 69%
Grocery 46%
Health 52%
Home Improvement 58%
Men’s 54%
Women’s 56%

How often consumers research product prior to shopping in brick and mortar store ( By age)

  Age Always Frequently Occasionally Never
18-24 16% 20% 18% 46%
25-34 25% 32% 16% 27%
35-44 21% 27% 20% 32%
45-54 17% 30% 21% 33%
55-64 20% 23% 23% 34%
65+ 14% 24% 31% 31%

How often consumers research product prior to shopping in brick and mortar store ( By gender)

Gender Always Frequently Occasionally Never
Male 21% 28% 20% 31%
Female 18% 25% 22% 35%

 

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Khalid Saleh

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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