How Digital Influences In-store Shopping Behavior – Statistics and Trends

• Posted in Ecommerce, Infographics

Did you know that 87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store. Check out our infographic “How Digital Influences In-store Shopping Behavior” to know how digital is influencing in-store shopping behavior and latest statistics and trends.

Infographic by- Invespcro.com

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<a href=”https://www.invespcro.com/blog/images/blog-images/how-digital-influences-in-store-shopping.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/how-digital-influences-in-store-shopping.jpg” alt=”How digital influences in-store shopping” width=”580″></a></p><br /><br /><br /> <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion Optimization Services</a>

87% of in-store shoppers look for information online before shopping, 79% while visiting store and 35% after visiting a store.

2 in 3 shoppers who tried to find information within a store didn’t find all the info they need.

71% of in-store shoppers use smartphones for online research say their device has become more important to their in-store experience.

3 in 4 in-store shoppers who find local information in search results are more likely to visit stores.

Estimated 56% in-store sales are influenced by a digital interaction.

Estimated Digital Influence on In-store Shopping by Category

How often consumers research product prior to shopping in brick and mortar store ( By age)

How often consumers research product prior to shopping in brick and mortar store ( By gender)