• Influencer Marketing Fraud – Statistics and Trends [Infographic]

    Influencer marketing fraud statistics and trends

    Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. Use the guide to conduct AB testing and figure out which of these ideas in the article works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

    Did you know Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.

    Influencer Marketing Fraud – Statistics and Trends

    Infographic by- Conversion Rate Optimization Services By Invesp

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    Essentials of AB Testing

    Influencer marketing spend is estimated to be $8.5 billion in 2019 and to hit up to $10 billion by 2020

    50% of marketers named spotting fake followers as a chief challenge of influencer marketing

    63% of marketers and brands admitted to having personal experience with influencer fraud in past campaigns

    FigPii CRO platform

    Up to 20% of mid-level influencers between 50,000 and 100,000 followers are likely fraudulent

    Up to 24% of influencers have falsely manipulated their engagement numbers

    Approximately 38 % of influencers resorting to tactics that artificially inflate their posts’ comment numbers

    3M Results

    Over 60% of influencers use artificial methods of Instagram growth

    More than 22% of influencers have suspicious growth anomalies

    Over 38% of influencers use suspicious methods to grow their engagement

    stop CRO frustrations

    Up to 50% of engagement levels on sponsored content is fake

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