The Rise of Marketing Automation – Statistics and Trends [Infographic]
- Posted in Infographics
The marketing automation industry is growing and has become one of the most important trend in digital marketing. According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. Check out our infographic ” The Rise of Marketing Automation” for latest marketing automation statistics and trends.
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Infographic by- Invesp Conversion Rate Optimization Company
Four in five users increased their leads by using marketing automation software and almost as many (77%) saw an increase in conversions.
63% of marketers plan to increase their marketing automation budget this year
74% of respondents said the technology’s ability to save them time was its largest benefit
92% of users said their main goal was to improve their qualified lead pipeline, closely followed by customer retention (81%) and the lead nurturing process (66%)
58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure
27% of companies say they still consider themselves “new” to marketing automation whereas 86% of marketers consider “ease of use” to be the most important factor when evaluating automation tools
Most Important strategic goal of marketing automation strategy
Strategic Goals %age Increasing Lead Generation 61% Lead Nurturing 57% Sales Revenue 47% Improving Customer Engagement 36% Marketing Productivity 29% Improving Campaign Measurability 28% Improving Campaign Targeting 22%
My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.View All Posts By Ayat Shukairy
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