• The Rise of Marketing Automation – Statistics and Trends [Infographic]

    The rise of marketing automation

    The marketing automation industry is growing and has become one of the most important trend in digital marketing. According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. Check out our infographic ” The Rise of Marketing Automation” for latest marketing automation statistics and trends.

    https://www.invespcro.com/blog/images/blog-images/marketing-automation.jpg

    The rise of marketing automation – Statistics and Trends

     

    Infographic by- Invesp Landing page Optimization and Design Company

    To Publish this Image on your Blog or Website . Copy this code

    Four in five users increased their leads by using marketing automation software and almost as many (77%) saw an increase in conversions.

    63% of marketers plan to increase their marketing automation budget this year

    74% of respondents said the technology’s ability to save them time was its largest benefit

    92% of users said their main goal was to improve their qualified lead pipeline, closely followed by customer retention (81%) and the lead nurturing process (66%)

    58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure

    27% of companies say they still consider themselves “new” to marketing automation whereas 86% of marketers consider “ease of use” to be the most important factor when evaluating automation tools

    Most Important strategic goal of marketing automation strategy

    Strategic Goals%age
    Increasing Lead Generation61%
    Lead Nurturing57%
    Sales Revenue47%
    Improving Customer Engagement36%
    Marketing Productivity29%
    Improving Campaign Measurability28%
    Improving Campaign Targeting22%

     

     

Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

View All Posts By Ayat Shukairy
Ayat Shukairy

Join 25,000+ Marketing Professionals

If you enjoyed this post, please consider subscribing to the Invesp blog feed to have future articles delivered to your feed reader. or,receive weekly updates by email: