The Rise of Marketing Automation – Statistics and Trends [Infographic]

Ayat Shukairy

Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.
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The marketing automation industry is growing and has become one of the most important trends in digital marketing. According to recent studies, marketing automation, on average, drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase in conversions. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. Check out our infographic, ” The Rise of Marketing Automation,” for the latest marketing automation statistics and trends.

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The rise of marketing automation – Statistics and Trends

Infographic by Invesp Landing Page Optimization and Design Company

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Four in five users increased their leads by using marketing automation software, and almost as many (77%) saw an increase in conversions.

63% of marketers plan to increase their marketing automation budget this year

74% of respondents said the technology’s ability to save them time was its largest benefit

92% of users said their main goal was to improve their qualified lead pipeline, closely followed by customer retention (81%) and the lead nurturing process (66%)

58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure

27% of companies say they still consider themselves “new” to marketing automation, whereas 86% of marketers consider “ease of use” to be the most important factor when evaluating automation tools

The most important strategic goal of marketing automation strategy

Strategic Goals %age
Increasing Lead Generation 61%
Lead Nurturing 57%
Sales Revenue 47%
Improving Customer Engagement 36%
Marketing Productivity 29%
Improving Campaign Measurability 28%
Improving Campaign Targeting 22%
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Ayat Shukairy

Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

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