Ecommerce Websites Design: 8 Essential Elements of Successful Category Pages
Reading Time: 5 minutesOn most ecommerce websites category pages and their categorization schemes are driven by a business process giving very little attention to the heart of any transaction: the online visitor. Ultimately, a category page plays an important supporting role in funneling traffic to product pages. Amazon.com, for example, expects the visitor to navigate to the product […]
5 Proven Ways To Elevate Your Content
Reading Time: 5 minutesContent is King! The statement above has become the holy grail of blogging. No matter what we do content still is and will forever be the main catalyst to drive your blog to success. Without an eye catching, attention grabbing content it is hard to persuade readers to “hang” around your blog and compel them […]
Ecommerce Top Level Navigation – Lessons From the Top 10 E-Retailers
Reading Time: 5 minutesMost websites do not pay close attention to the design of their top navigation bar. Yet simple changes made on this location of the page can make huge differences in conversion optimization. Prior to going bankrupt, Tower reported that they were able to double their conversion rates by adding a new navigational feature to their […]
7 easy tips to rejuvenate your ecommerce site and instantly increase your conversion rate
Reading Time: 3 minutesRedesigning an existing ecommerce site is much harder than you may think. However, there are a couple of things that you can do to organize your ecommerce site that will immediately increase your conversion rate.
E-commerce implementations: 13 areas to evaluate your ecommerce options – part 2
Reading Time: 4 minutesIn my first post, I discussed the first seven areas you should evaluate your ecommerce options. The areas we covered in the first post are: Out of the box features Time-to-market Ease of migration from current systems to new platform Ease of integration with external and internal systems Scalability issues Ease of customization (branding, change […]
E-commerce Platform Selection: 13 Areas to Evaluate E-commerce Solutions – Part 1
Reading Time: 4 minutesCompanies have three main options to choose from when it comes to implementing an ecommerce site: Custom build the e-commerce website Choose an e-commerce packaged solution Go with a hosted ecommerce solution Each of those options has advantages and disadvantages. And while there are no correct an absolute answers in this area, there are some […]
14 Smart Questions to Ask Conversion Optimization Consultants
Reading Time: 5 minutesSo you know your site needs to be optimized and now just need to find someone to do it. The following questions are ones you need to ask to ensure that you maximize your investment: 1. What increase in conversion rates should I expect? Can a conversion optimization company guarantee a specific rate increase? I […]
Research: Getting to the Roots of Your Site Visitor
Reading Time: 3 minutesUnderstanding your visitor is the underlying answer to creating a successful website. However, gathering the required information can prove to be quite a task. There are a variety of ways to gather key information about site visitors and of course the more methods you utilize and implement the greater the results. As we’ve noted in […]
Top 20 Site Analytics Tools to Help Optimize Your Site
Reading Time: 6 minutes**Thank you for all the wonderful comments and suggestions of analytics tools. This is an update of our last post with 5 more more great tools to add to your list. Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re […]
8 Lessons you should learn from your online competitors
Reading Time: 4 minutesI experienced one of the most valuable lessons in the late 90s when I ran my first business, Quill Publishing. At Quill we had achieved the majority of our business and financial goals and had taken great strides to carve a nice niche for ourselves. Everything seemed to go exactly how I had envisioned and […]
