8 Best Kept Secrets To Fine-Tuning your E-mail Marketing Campaigns
Reading Time: 4 minutesEmail marketing offers a great opportunity to connect with current customer as well as potential prospects. Compare for example traditional website visitors to subscribers of an opt-in mailing list. Site visitors include those who land on the site by mistake and may not be interested in what you have to offer. An opt-in mailing list […]
4 Essential rules to creating persuasive webcopy
Reading Time: 4 minutesHere is the painful truth: Visitors do not care about you or your company. They come to your site with different objectives and goals fueled by unique personalities and many times just browsing or surfing the net. So, what can you do to persuade them to take an action?
Performance Marketing: Rethink your marketing campaings
Reading Time: 3 minutesOne of the most important ways the internet revolutionized marketing is by adding true accountability to it. Pre-internet there was no real way to measure the result of running marketing efforts. There was a clear separation between spending money on a marketing campaign and getting some measureable and quantifiable results for that campaign. There were […]
Personas: Understanding the 4 main temperaments
Reading Time: 5 minutesWe’ve discussed the concept to personas in depth. We’ve reviewed the difference between personas and market segmentation. And finally, we discussed why personas are so important in the first place. This blog will shed light on the 4 main human temperaments. There are many human characteristics and temperaments, all of which can be divided (for […]
Personas revealed: Why personas will help you increase online conversion rate
Reading Time: 5 minutesWe have discussed what personas are. We’ve also talked about the difference between market segmentation and personas. I’ve eluded throughout my previous blogs the reasons behind developing personas. But I want to take a closer look at why every site and business should create personas to represent their target markets. Did you ever notice how […]
5 Effective Copywriting Tips To Convert Visitors To Customers
Reading Time: 4 minutesOne of the terrors of written words is that once words are published, you can’t hide. Published words can haunt you FOREVER. Even if you pull your copy, someone will have read your words and doubtlessly have made decisions in relation to what he or she read. This person may have decided that your website, […]
Personas vs. Market Segmentation
Reading Time: 5 minutesAfter presenting the concept of personas to our clients they are confused because they think persona development is the same thing as market segmentation. It’s important emphasize that they’re not the same. However, persona creation relies heavily on market segmentation. In order to create personas you need to understand the market segmentation and the various […]
The power of personas: an introduction
Reading Time: 4 minutesWe’ve mentioned in our blogs the idea of personas and their importance and relevance when creating your website and structuring your copy. I wanted to explain what personas are, why you should put so much emphasis on them, and how they can actually help you increase your website conversion rate. But a single post will […]
Hooking the Headline: Six Easy Ways to Catch a Reader
Reading Time: 3 minutesWe live in a world that offers a tremendous amount of information. The online world is even more intense, as readers often have the attention span of a gnat. The first, and sometimes only, chance that you have to catch a reader on your first screen is through your headline. A headline’s job is to […]
10 simple ways to boost your holiday conversion rate
Reading Time: 4 minutesLast week I attended a webinar held by elastic path’s Jason Billingsley with guest speaker Mellissa Burdon of Future Now. The topic was 7 ways to boost your holiday conversion rate. It’s always nice to hear the guys at Future Now talking about conversion, and I thought that this webinar was particularly interesting. The webinar’s […]
