How Smartphones Can Influence Shopping Behavior [Infographic]
- Posted in Infographics
The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that mobile devices now account for 15.4% share of total digital commerce spending worldwide! 50% of the overall online U.S. retail traffic is now through mobile devices.We’ve got many more such interesting facts for you in our infographic, “How Smartphones Can Influence Shopping Behavior”. How much do you contribute to the worldwide digital commerce through your smartphone?
Infographic by- Invesp conversion rate optimization company
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55% of in-store shoppers have used mobile devices to search for information online while in-store.
71% of in-store shoppers who used smartphones for online research say their device has become more important to their in-store experience.
Percentage Of Shoppers Using Mobile Devices To Research Products In-Store
Age %age 18-29 65% 30-44 72% 45-60 53% 60+ 32%
Smartphones Vs. Tablets
Device %age of Total online Traffic %age of Sales Average Order Value Smartphones 33.7% 10.7% $92.37 Tablets 12.4% 12.4% $98.56
Top Retail And Shopping Activities By Smartphone Users
Shopping activities %age Used phone in retail stores 43.3% Found store location 23.3% Purchased goods or services 22.6% Compared product prices 20.2% Researched product features 19.7% Made shopping lists 18.0% Checked product availability 17.6% Found coupons and deals 16.3% Used Deal-a-Day/ Group Shopping 13.1% Used Mobile Payments POS 4.7%
62% of mobile shoppers claim that they glean better product info from their smartphones than from in-store via product displays or sales literature.
Top Product Types For Mobile Shoppers While Shopping In-store
Product type %age Electronics 60% Groceries 55% Apparel 47% Shoes 45% Health and Beauty Products 39%
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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