• How Smartphones Can Influence Shopping Behavior [Infographic]

    By Khalid Saleh
    smartphones influence shopping decisions

    The days of digital commerce conducted solely via desktops and laptops is over. Today’s savvy shopper shops online through smartphones while on the move. No wonder that mobile devices now account for 15.4% share of total digital commerce spending worldwide! 50% of the overall online U.S. retail traffic is now through mobile devices.We’ve got many more such interesting facts for you in our infographic, “How Smartphones Can Influence Shopping Behavior”. How much do you contribute to the worldwide digital commerce through your smartphone?

    How smartphones Influence Shopping Behavior

    Infographic by- Invesp conversion rate optimization company

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    55% of in-store shoppers have used mobile devices to search for information online while in-store.

    71% of in-store shoppers who used smartphones for online research say their device has become more important to their in-store experience.

    Percentage Of Shoppers Using Mobile Devices To Research Products In-Store

    Age%age
      
    18-2965%
    30-4472%
    45-6053%
    60+32%


    Smartphones Vs. Tablets

    Device%age of Total online Traffic%age of SalesAverage Order Value
        
    Smartphones33.7%10.7%$92.37
    Tablets12.4%12.4%$98.56


    Top Retail And Shopping Activities By Smartphone Users

    Shopping activities%age
      
    Used phone in retail stores43.3%
    Found store location23.3%
    Purchased goods or services22.6%
    Compared product prices20.2%
    Researched product features19.7%
    Made shopping lists18.0%
    Checked product availability17.6%
    Found coupons and deals16.3%
    Used Deal-a-Day/ Group Shopping13.1%
    Used Mobile Payments POS4.7%

    62% of mobile shoppers claim that they glean better product info from their smartphones than from in-store via product displays or sales literature.

    Top Product Types For Mobile Shoppers While Shopping In-store

    stop CRO frustrations
    Product type%age
      
    Electronics60%
    Groceries55%
    Apparel47%
    Shoes45%
    Health and Beauty Products39%

     

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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