With customers continuing to get more comfortable with omnichannel shopping, it has become one of the key driving factors of future in-store and online shopping experiences.
Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on “The state of Omnichannel shopping” for the latest statistics and trends.
Infographic by Invesp Conversion and Landing Page Optimization
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72% of digital shoppers consider in-store experience as the most important channel when making a purchase.
71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience
Shoppers who buy from a business both in-store and online have a 30% higher lifetime value than those who shop using only one channel
70% of US online shoppers said that they have used buy online and picked up in-store services.
Smartphones now influence more than 28% of US retail sales.
Top Omnichannel Retail capabilities according to Digital Shoppers
| Capability | %age |
| Ability to check the availability of products prior visiting to the store | 82% |
| Ability to buy or reserve a product online via smartphone and pick up in-store | 57% |
| Stored profile information is available across all channels for easy access | 50% |
| Consistent, personalized shopping experience from one channel to next | 47% |
| Usage of social media for access across the channels | 24% |
Top Omnichannel Shopping Product Categories by % Age of consumers
| Product categories | %age of online consumers who have mixed online and offline shopping |
| Consumer Electronics | 65% |
| Apparel | 64% |
| Toys | 63% |
| Home Appliances | 58% |
| Auto | 57% |
| Home Improvement | 57% |
| Mobile Devices | 54% |
| Financial Services | 49% |
| Beauty & Personal | 39% |
| Healthcare services | 35% |
