• The State of Omnichannel Shopping – Statistics and Trends

    With customers continuing to get more comfortable with omnichannel shopping,  Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience.  Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on “The state of Omnichannel shopping” for latest statistics and trends.

     

    The state of omnichannel shopping

    Infographic by- Invesp Conversion and Landing Page Optimization

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    72% of digital shoppers consider in-store experience as the most important channel when making a purchase.

    71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience

    Shoppers who buy from a business both in-store and online have a 30% higher lifetime value than those who shop using only one channel

    70% of US online shoppers said that they have used buy online , pick up in-store services.

    Smartphones now influence more than 28% of US retail sales.

    Top Omnichannel Retail capabilities according to Digital Shoppers

    stop CRO frustrations
      Capability%age
    Ability to check availability of product prior visiting to store82%
    Ability to buy or reserve a product online via smartphone and pick up in-store57%
    Stored profile information available across all channels for easy access50%
    Consistent personalized shopping experience from one channel to next47%
    Usage of social media for access across the channels24%

    Top Omnichannel Shopping Product Categories by %age of consumers

     Product categories%age of online consumers who have mixed online and offline shopping
    Consumer Electronics65%
    Apparel64%
    Toys63%
    Home Appliances58%
    Auto57%
    Home Improvement57%
    Mobile Devices54%
    Financial Services49%
    Beauty & Personal39%
    Healthcare services35%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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