The State of Omnichannel Shopping – Statistics and Trends

• Posted in Infographics

With customers continuing to get more comfortable with omnichannel shopping,  Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience.  Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on “The state of Omnichannel shopping” for latest statistics and trends.

Infographic by- Invesp Conversion and Landing Page Optimization

To Publish this Image on your Blog or Website . Copy this code

<a href=”https://www.invespcro.com/blog/images/blog-images/omnichannel-shopping.png”><img src=”https://www.invespcro.com/blog/images/blog-images/omnichannel-shopping.png” alt=”The state of omnichannel shopping” width=”580″></a></p><br /><br /><br /><br /><br /> <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

72% of digital shoppers consider in-store experience as the most important channel when making a purchase.

71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience

Shoppers who buy from a business both in-store and online have a 30% higher lifetime value than those who shop using only one channel

70% of US online shoppers said that they have used buy online , pick up in-store services.

Smartphones now influence more than 28% of US retail sales.

Top Omnichannel Retail capabilities according to Digital Shoppers

Top Omnichannel Shopping Product Categories by %age of consumers