The State of Omnichannel Shopping – Statistics and Trends
- Posted in Infographics
With customers continuing to get more comfortable with omnichannel shopping, Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience. Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on “The state of Omnichannel shopping” for latest statistics and trends.
Infographic by- Invesp Conversion and Landing Page Optimization
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72% of digital shoppers consider in-store experience as the most important channel when making a purchase.
71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience
Shoppers who buy from a business both in-store and online have a 30% higher lifetime value than those who shop using only one channel
70% of US online shoppers said that they have used buy online , pick up in-store services.
Smartphones now influence more than 28% of US retail sales.
Top Omnichannel Retail capabilities according to Digital Shoppers
Capability %age Ability to check availability of product prior visiting to store 82% Ability to buy or reserve a product online via smartphone and pick up in-store 57% Stored profile information available across all channels for easy access 50% Consistent personalized shopping experience from one channel to next 47% Usage of social media for access across the channels 24%
Top Omnichannel Shopping Product Categories by %age of consumers
Product categories %age of online consumers who have mixed online and offline shopping Consumer Electronics 65% Apparel 64% Toys 63% Home Appliances 58% Auto 57% Home Improvement 57% Mobile Devices 54% Financial Services 49% Beauty & Personal 39% Healthcare services 35%
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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