• The State of Omnichannel Shopping – Statistics and Trends

    an infographic on the state of omnichannel shopping, statistics and trends.

    With customers continuing to get more comfortable with omnichannel shopping,  Omnichannel shopping has become one of the key driving factor of future in-store and online shopping experience.  Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement. Only 45% of retailers cited omni-channel efforts as a top priority for their business in 2015. Check out our infographic on “The state of Omnichannel shopping” for latest statistics and trends.


    The state of omnichannel shopping

    Infographic by- Invesp Conversion and Landing Page Optimization

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    72% of digital shoppers consider in-store experience as the most important channel when making a purchase.

    71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience

    Shoppers who buy from a business both in-store and online have a 30% higher lifetime value than those who shop using only one channel

    70% of US online shoppers said that they have used buy online , pick up in-store services.

    Smartphones now influence more than 28% of US retail sales.

    Top Omnichannel Retail capabilities according to Digital Shoppers

    FigPii Heatmaps
      Capability %age
    Ability to check availability of product prior visiting to store 82%
    Ability to buy or reserve a product online via smartphone and pick up in-store 57%
    Stored profile information available across all channels for easy access 50%
    Consistent personalized shopping experience from one channel to next 47%
    Usage of social media for access across the channels 24%

    Top Omnichannel Shopping Product Categories by %age of consumers

     Product categories %age of online consumers who have mixed online and offline shopping
    Consumer Electronics 65%
    Apparel 64%
    Toys 63%
    Home Appliances 58%
    Auto 57%
    Home Improvement 57%
    Mobile Devices 54%
    Financial Services 49%
    Beauty & Personal 39%
    Healthcare services 35%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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