Converting a customer. It’s the goal of everything you do in business. From your website design, to the services and products you offer, everything is aimed at getting more customers to buy. In that way, there is no beginning and no end to conversion optimization throughout your business.
While online conversions are part of the overall conversion focus of your business, they also help you expand your market reach beyond the limitations of a bricks and mortar location and let you conduct business entirely without a formal physical location.Read More
E-commerce category pages share a similar template across verticals and are somewhat limited in terms of optimization options. However, understanding what your specific market needs and what will ease their search process to find the product they desire more easily and with no distractions is the key to funneling more visitors to the order confirmation. Learn more by attending our webinar which will feature several successful category page case studies.Read More
Even if you’ve never done the digital marketing version, you very likely do some AB testing already. Can’t choose the right color for you kitchen walls? You bring home two swatches from the paint store to see which one looks best. Can’t get your children away from computer games? You try reasoning, then bribery, and go with the one that keeps them offline the longest.
Multivariate & A/B testing are use the same concept. You test two versions (the first version, or control version, is “A” and the comparative version is “B” = AB testing) of a marketing element, whether …Read More
Certain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.Read More
This blog is continued from a linkedin post I wrote. To read the first few tips, please visit the post….
There is never one, quick, easy fix all websites can apply for more conversions and greater optimization. However, there are principles which, if applied correctly and thoughtfully, can produce those uplifts in conversion everyone is looking for. Looking back at our 10 years of optimization, I’ve compiled a list of the top 10 optimization tips anyone looking to increase conversions should consider:
6. Plan based on Cognitive Progression. Whether your site is live and running, or you’re still in the planning …Read More
The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on.
The company under study is one of USA’s largest online furniture retailers operating offline since 1913. The website has an overall conversion rate of less than 1% and an average order value of $2,200. The bottleneck for conversion seems to be the product …Read More
Did you know that 2015 will see advertisers spending $592.43 billion, worldwide? That’s an increase of 6.0% over what was spent on Ads in 2014. 63% of Global Digital Ad Spend Will Go to Mobile by 2018. In the US alone, marketers are estimated to spend about $189.06 billion on Ads, which is 31.9% of the global Ad spend for 2015.
Ad spend is to go up by 60% in 2015 and is likely to go up to $158.55 billion by 2018. In fact, by 2018, mobile Ads alone will take up 22.3% of the global Ad budget. Check out …Read More
Cognitive Progression is the science of predicting a visitor’s expected mental process with your product or service. We base this prediction on the product or service’s value, investment, and price. That predicted understanding guides the design of the site to get more conversions. Once the initial understanding of cognitive progression is complete and tested, we can than work on focusing on buyer momentum, and how to increase the visitors’ movement through the conversion process.
Testing these concepts helped us produce an over 90% increase in subscriptions for our partner. Watch our webinar to learn more about these amazing results and very …Read More
- US Online Grocery Shopping – Statistics and Trends [Infographic]
- Tasks for a Usability test: Everything you need to know
- Writing open-ended and closed-ended questions for user research
- The Importance of Customer Experience Management – Statistics and Trends [Infographic]
- Writing effective qualitative research notes
- Using session replay videos to identify conversion problems on a website
- What is the impact of a page on the site conversion rate?
- Stop confusing usability with conversion
- Beware of mind games
- My thoughts on Basecamp new head of marketing position
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